일본지방자치체(都道府縣)의 웹사이트상에서 심벌마크와 캐릭터의 활용에 관한 연구
A Study on the Application of Japanese Local Self-Government's Symbol Mark and Character on Web.
Metro city is a brand in itself. Japanese local self-government has been about 100 years since 1889 'Sichousonsei(市町村制)'(Japanese local government system). What makes the important role in making a good image of a certain local self-government is the communication activities. Most of all, City Identity which is called as 'Image Marketing' is the most important element. Nowadays, Japanese local self-government has many problems to solve. Especially a corruption of civil servants, financial debasement and the need for confirm of the independence must be settled without delay. To solve these matters, each local government have many trials to give a good public impression of their positive image, and the practical application of symbol mark and character from the design marketing point of view, which gives good image and intimacy to citizen, makes a big role in improvement of local government's image. Especially, management of images on web, which is focused on the increasing internet users is also important. Therefore, to improve city identity, the positive application of design marketing on-line is necessary as well as the improvement of off-line image.Especially, the unification of on-line city identity and off-line of it is more important than the design development.
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