문화콘텐츠 수용 환경이 콘텐츠 효과 인식에 미치는 영향 - 어린이 애니메이션 효과에 대한 부모 인식을 중심으로 -
A study on the influence of environmental factors on the enjoyment of cultural contents - Centered on parents' evaluation of animation effect found in children -
The past 10 years have witnessed the development of the cultural contents industry, whose importance also has been broadly recognized within the cultural policy area. In spite of this development, however, there is the widely held negative perception of the industry's impact in Korean society, especially in terms of levels of happiness. For example, many studies on the industry examine its negative effects on adolescents' attitudes and their cognitive/psychological development.This study aims to lessen the gap between the efforts to develop cultural contents industry and the negative perception of its products, whether games, cartoons or other media contents. The primary focus of this study is on animation and the effect it has on adolescents' attitude. A questionnaire survey is conducted of parents with adolescent children, exploring their perception of the effects of animation on their own children's attitude development. The survey results show that parents' perception of the effects of animations differs according to the way of enjoying that animation. That is, when children watch animations with their parents, this is positively perceived by parents. It also reveals that perceptions on the effects of animations differ by area, such as children's learning, emotions and social relationships. For example, the animation's effects on the children's emotions are shown to be relatively higher than on their learning.As a conclusion, the study proposes that animation's effects should be differently recognized according to the area of individual's development, such as learning, emotions or social relationships. It also proposes that a user-oriented policy should be developed in the cultural contents policy area.
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