패션정보원과 의복평가기준이 의복충동구매에 미치는 영향
The influence of fashion information sources and clothing purchase criteria on the impulse buying of clothing
This research was designed to figure out the influence of fashion information source and clothing purchase criteria on impulse buying of clothing. A total of 220 responses were analyzed by SPSS 23.0 through factor analysis with Varimax rotation, AVOVA and regression analysis. The results were as following. Factors were identified through factor analysis for fashion information sources(names of 3 factors were media, observation and store), clothing purchase criteria(names of 4 factors were pragmatic, constructional, easy-care and symbolic), and impulse buying of clothing(names of 4 factors were sentimental, situational, reminiscent, promotive). The differences between groups divided by clothing purchase criteria were found to be meaningful in the fashion information sources and impulse buying of clothing, especially, the easy-care group showed high application level of store-fashion information sources and high level of reminiscent impulse buying. Multiple regression revealed that there were significant effects of media-fashion information sources and pragmatic clothing purchase criterion on impulse buying of clothing.
- 원문이 없습니다.
- 원문이 없습니다.
유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.
원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.