흥행영화 요소 분석 ? 2016년 개봉한 상업 영화를 중심으로
Analysis Box Office Success of A Movie - Focused on Commercial Film Released in 2016 -
This paper focuses on commercial movies released in 2016 to determine what factors are associated with the success of motion pictures, and whether those factors haven effect. The movie is a representative experiential product, and it is not easy to predict a success before the release. However, many foreign scholars have done much research to predict the success. This paper examines whether such studies are valid in predicting a success of motion picture box office. As a result, most of the top-ranking films are action and drama genres, and star casting is a necessary but not an essential element. Moreover, 15 rating film is most preferred, and it is confirmed that word-of-mouth reviews from viewers have a large influence on the film's success with a development of communications technologies. The peak season is certainly helped with a success of the box office, but the industrial strategy, to make a big profit by releasing the films with high budget and high quality, is laid behind. The purpose of this study is to investigate the factors affecting the success of a movie box office, to recognize these factors, and to promote the film industry.
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