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도시연구: 역사·사회·문화 , 2017년, pp.187 - 226   http://dx.doi.org/10.22345/kjuh.2017.10.18.187
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

전후 일본의 국가표상과 문화정치 ― ≪일본만국박람회≫(1970)의 박람회 연출 전략을 중심으로
National Representation and Cultural Politics in Postwar Japan: With a Focus on the Exhibition Strategy of “the 1970 Japan World Exposition”

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    This paper is a study on the national representation and cultural politics of Postwar Japan shown in “the 1970 Japan World Exposition(日本万?博覽會)”, held in Osaka. Comprehending the 1970 Japan World Exposition as a forum for policies on cultural diplomacy that represents national image, the paper examines tactics of the exposition, focusing on visual strategies and display methods. Postwar Japan claimed to be a peace-loving and a cultural nation, for it recognized the need to establish a new Japanese identity by casting off its image as a defeated nation and a war criminal state. Hence, from the late 1950s, cultural diplomacy was regarded as an important strategy, advancing from its economy-centered diplomatic route aimed for postwar recovery. It is within such context of cultural diplomacy that the 1970 Japan World Exposition was a crucial pathway for the proposal of a new Postwar Japan. In addition, such trend continued in the vein of Postwar Japanese conservatism. While the politically stable conservative lines carried forward, the strengthening flow of Japanism was also witnessed from the 1960s, a concept represented by the historical viewpoint of Shiba Ryotaro. The 1964 Olympic Games in Tokyo, the 1968 Meiji Centennial celebrations, and the 1970 Japan World Exposition were all held under such context of the postwar conservatism. In order to create a novel Japanese image, the objective that was strategized from the 1970 Japan World Exposition was to emphasize both the traditional culture as well as the bright future image of technological development and economic growth. This paper examines how the two aspects are embodied in the visual design for exposition promotion, and in the display of the Japanese Pavilion(日本館). First, starting with the official symbol mark, attempts for emphasizing the national image through tradition was witnessed. Review was made on the modern and contemporary transformation of the symbol mark that was designed with the motif of cherry blossom, of which its style and material was applied from the Japanese traditional emblem(紋章). In the case of official posters, especially for posters targeted for abroad use, traditional images of Japanese hobbies were stressed by using Japanese Matsuri as key contents when sending them out to overseas. This is a long-established strategy in the history of Japan's World Exposition that is still valid, as it can be found to be reflected in the Japanese Pavilion(Hall 1) displays and the Japanese Garden. In addition, the whole exhibition flow of the Japanese Pavilion can be regarded as being planned with interpreting Japanese history with emphasis on the cultural history rather than the political-sociological historical viewpoint, which shows Postwar Japan's intentions to present a new national identity of a 'cultural nation'. Simultaneously, elements were found that highlight the national image of a postwar peace state.


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