特級호텔의 食飮料 業場 再訪問 誘發要因에 관한 硏究
A study on the superior hotel's food & beverage outlet revisit lead on factor
vi, 92 p.
특급호텔 식음료 업장재방문 유발요인;
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Recently, Hotel management is focus tends to be gradually changed from Front office to Food and Beverage outlet. Also customer satisfaction factors are an important concept to increase Food and Beverage sales in hotel, and customer satisfaction factors tend to focus on customer's variety needs and wants such as, atmosphere, employee's service, prices, attractives sights, and so on. As a result, this study aims to indicate what are the factors of consumer revisit of superior hotel's food and beverage outlet. The self-administered method of asking each participant to fill out each questionnaire was utilized for 3 days from November 15th, 2001 till November 17th, 2001 for the survey to perform this study. The participants were the customers of the superior hotels in Seoul. In order to analyze the collected valid response, SPSS Ver 8.0 package program was used to customer the frequency analysis, descriptive analysis, factor analysis, One-Way ANOVA and correspondence analysis. Followings are the conclusive summary of this study. Firstly, it is revealed that employee' service quality, hygiene & cleanliness, good taste & quality food, and atmosphere are important factors when customers revisit Food & Beverage outlet. Secondly, it is analyzed that revisit factors in the Food & Beverage be influenced by customer's job and purpose to visit Food & Beverage outlet. For that reason, a various management need to be in control of revisit customers in Food & Beverage outlet in accordance with a characteristic of customers. This study has limitations that convenience sampling method was used non probability sampling might be used for better confidence of data in the next study.