中小企業의 마아케팅管理 改善에 관한 硏究 : 自動車部品 製造業을 中心으로
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The autombile parts manufacture industry is regarded as one of the most important sectors in every country, especially in korea. In this sense, korea's firm continuous economic improvement can be said to dependent largely upon the development of automobile parts manufacture industry by increasing exports under the circumstance in which domestic demands remain comparatively in a low volume. This study attempting to find ways to improvement of automobile parts manufacture industry marketing, has come to the following conclusion. First, Automobile parts manufacture industry should be transfer method of management that product-sale to method of management that develope and extend market. Second, Automobile parts manufacfure industry is force to systemization with automobile industry. Third, Automobile parts manufacture industry should be set a plan of market separation strategic. Fourth, Automobile parts manufacture industry should be invest a lot of money for R & D. Last, In order to extend and develope of international market, Automobile parts manufacture industry should be establish firm of taking sole charge of export.