電子商去來 紛爭의 解決方案에 관한 硏究
(A) Study on Improving Measures of the Electronic Commerce Dispute
사이버무역학과 사이버무역 전공
전자상거래 분쟁 해결방안 Electronic Commerce Dispute;
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Time and space restrictions are now being bridged. The classic commerce transactions that require huge capital and the complicated middle distribution steps existing in it, are now getting defunct due to the fast development of the information communication, a new transactions form, which is called electric commerce transaction. This is suddenly leaping into prominence. Electric commerce transactions, like between a company and a consumer(B to C); between a company and a company(B to B); the government and between a company(G to B); the government and a consumer(G to C); are appearing in various forms. With the unlimited convenience of transcending time and space, the means, called the internet, consider whole world netizen as its buyer. It provides superior convenience functions to a consumer than classic commerce transactions. Because of lower advertisement and other costs by using internet than public media and no limitation on the transportation and time, it provides best convenience to a consumer. If a consumer can find out where the commodity information is located, it is possible to get on time information about that commodity, comfortably and with much lower costs. Therefore, electric commerce is aiming at a direct transaction of a consumer and a producer without the middle distribution steps and it is usable in home and offices. As, it has a great number of advantages for the transaction users, its use is increasing rapidly. It is more economical, price wise, by using a direct transaction method. But, it has major disadvantages, despite the benefits of electronic commerce, and these relate to its mismanagement as seen in various sectors. For example, if personally picking up the commodity is a problem, then a customer has to pay for the commodity as well as bear additional delivery costs. Then again, the item delivered may be different than the ordered commodity. Further, there are a number of shopping mall web sites which get closed down after receiving payment for the commodity. The whole process flows by personal information and causes disadvantages to customers, as it requires advance payments and forces extra costs on a consumer for returning goods, losses and damages during transportation etc. There are innumerable delivery delays for various reasons. A complicated electric commerce system can lead to technical trouble at any time. However, the biggest disadvantage of electric commerce transactions, is characterized by the "anonymity" and the "non face-to-face transaction". This can also cause a lot of trouble. This paper tries to find out about the advantages and disadvantages of the complicated and diversified electric commerce transactions, considering its rapid development in recent time.