본문 바로가기
HOME> 논문 > 논문 검색상세

학위논문 상세정보

아파트 주거환경요인이 아파트 주거만족도에 미치는 영향에 관한 연구 원문보기
Effects of Apartment Residing Environment Factors on Satisfaction of Residing Environment

  • 저자

    김춘수

  • 학위수여기관

    창원대학교 경영대학원

  • 학위구분

    국내석사

  • 학과

    경영학과 경영학전공

  • 지도교수

  • 발행년도

    2003

  • 총페이지

    v, 120p.

  • 키워드

    아파트 주거환경 주거만족도 설계요인 마케팅전략;

  • 언어

    kor

  • 원문 URL

    http://www.riss.kr/link?id=T9168145&outLink=K  

  • 초록

    Relatively little research has been conducted in apartment residing environment factors, apartment plan factors, and satisfaction of residing environment. Existing works have been mostly theoretical. The current study empirically tested the connection between apartment residing environment factors, apartment plan factors and satisfaction of residing environment. First, to review apartment residing environment factors and apartment plan factors that might influence satisfaction of residing environment. Second, to set up research model specifying relationships between apartment residing environment factors and apartment plan factors. Third, to set up research model specifying relationships between apartment plan factors and satisfaction of residing environment. Five sets of research hypothesis were developed for the research objectives. H1: Physical factors will have a positive influence on apartment plan factors. H2: Environmental psychology factors will have a positive influence on apartment plan factors. H3: Social factors will have a positive influence on apartment plan factors. H4: Economic factors will have a positive influence on apartment plan factors. H5: Apartment plan factors will have a positive influence on satisfaction of residing environments. Surveys were completed with the help of 384 residents in Changwon City. This study carried out regression analysis to test the model and used SPSS WIN(Ver 11.0) to analyze the data. Marketing implications drawn from the findings of this study are; First, physical factors were positively related to apartment plan factors. Second, environmental psychology factors were positively related to apartment plan factors. Third, social factors were positively related to apartment plan factors. Forth, economic factors were positively related to apartment plan factors. fifth, apartment plan factors were positively related to satisfaction of residing environment. Implications drawn from fitting the model fitting; First, physical factors, environmental psychology factor, social factors, and economic factors were positively related to apartment plan factors. And then, Apartment supplier and planner have to recognize environmental factors and to research apartment plan factors. Second, apartment plan factors were positively related to satisfaction of resident. An then, we have to recognize apartment plan factors related to satisfaction of residing environment. Limitations of this study are; First, validity and reliability of data collection methods used in this study were questionable because of the lack of past researches in Korea. Second, results of this study were hard to be generalized because the cross sectional research method was employed in this study. Third, data were collected in selected Changwon city. Results of this study might have been different if other areas had been included.


 활용도 분석

  • 상세보기

    amChart 영역
  • 원문보기

    amChart 영역