週5日 勤務에 따른 觀光政策의 對應方案
(The) Measures of the Tourism Policy for the Adoption of 5-day Workweek
주5일 근무 관광정책 국내관광 해외여행;
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The increase of leisure hours owing to the adoption of 5-day workweek foretells the change of pattern of leisure and tourism. The improvement of conditions which can satisfy the leisure demand with regard to the elevation of the quality of life will come to the front as an important issue. Travel bureaus are expected to supply the customer-tailored leisure goods according to the change of pattern of leisure and tourism. And the increase of tourism goods based on the income, age and gender in view of the consumer class is expected. As the positive measures of the sightseeing circles, it is necessary for the satisfaction of various tourism demands to develop programs, expand the facilities, train the experts like the cultural property interpreters, and heighten the tourists' awareness of leisure. The principle tasks of tourism policy associated with the adoption of 5-day workweek can be suggested herein. First, the expansion and improvement of the middle or low-priced tourism facilities and sleeping accomodations can be proposed. Making the best use of the campsites, small-size condominiums, youth hostels, private residences and pensions should be stimulated, and the nonprofit public leisure facilities such as the suburban gymnastic parks, the walks, the culture houses of a village unit should be expanded. Secondly, the authorities are required to develop consumer-centered sightseeing programs and strengthen the sightseeing-related information. In accordance with the recent international tourism trend, it is recommended for the authorities concerned to frame a scheme to meet the social, cultural desire for tourism by means of producing the local produce on a commercial scale, of converting into environmentally-friendly, ecological tourism, developing and publicizing the menus, and enlivening local festival of culture and tourism. Thirdly, the continuous training the tourism experts and the establishment of wholesome atmosphere of tourism is required. The present study found the necessity of enlightenment for the people and the administrative measures in order to reduce the negative elements due to the increasing tour demand, such as environmental disruption, disorder in the tourist resorts, and the garbage throwing away. It is considered favorable that the authorities further the publicity activities on the orderly pleasure trip in all seasons with the help of volunteers and mass media, guide the sightseeing agencies, and fortify service education for the employees. Fourthly, it is regarded desirable to seek for proper measures to support the enforcement of welfare tourism for the lower income class. To cope with the extreme polarization of tourism consumption due to disparity in wealth, the authorities concerned need to take into consideration the exemption from the entrance fee or discount on the public gift certificate by establishing the related law for the lower income bracket, the handicapped, the old and the young. In addition, as a subject for further study, it is necessary to do the thorough investigation of the change on the sightseeing pattern in relation with the adoption of 5-day workweek on a short-period scale, and necessary to establish the cooperation system between the government authorities concerned, and between research institutes concerned on a long-period scale because the 5-day workweek system exerts continuous influence on the whole society. For a better settlement of this system, the exchange of research results and periodical investigation should be done on one hand, and the reorganization of the laws practically not suitable for the current social system on the other hand.