조건부 로짓모형의 응용에 관한 연구
(A) Study on Application of Conditional Logit Model
조건부 로짓모형 IIA가정 HEV모형;
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Multinomial Discrete Choice Model(MDC) is used to conceptualize the customers'decision making processes among selective alternatives and predict the customer's future behavioral patterns. Alternative sets, called as choice sets, should be contradictory to the thought patterns of decision making factors, and choice sets should include all the possible alternatives. In addition, the numbers of alternatives should be limited. In Multinomial Discrete Choice Model, decision makers are expected to choose the alternatives which maximize the effectiveness. If one includes probabilistic component, the choice of decision maker's behavior becomes probabilistic process. Therefore, the purposes of this paper are to introduce MDC model which is determined by error terms and share case analysis made from each model.