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성공한 기업의 판매전략 비교를 통한 HI-TECH 제품의 판매전략 원문보기
(A) Marketing Strategy for the Hi-Tech Product on Comparison with the Marketing Strategy of the Successful Companies

  • 저자

    조봉운

  • 학위수여기관

    호서대학교 벤처전문대학원

  • 학위구분

    국내석사

  • 학과

    벤처기술경영전공

  • 지도교수

  • 발행년도

    2002

  • 총페이지

    43p.

  • 키워드

    성공 기업 판매전략 HI-TECH;

  • 언어

    kor

  • 원문 URL

    http://www.riss.kr/link?id=T10050922&outLink=K  

  • 초록

    we study for the main cause of the success on marketing strategy of the successful companies to apply in the marketing strategy of innovative Hi-Tech Products, and for reducing the failure percents through to the comparison and analysis of the marketing strategy samples of the Hi-Tech Products by the successful companies for the marketing strategy of marketers. This study is beyond the description through to the analysis by the customer, technique, member, market condition against the main causes of the success and failure for the market strategy. We have studied the marketing strategy with Hi-Tech products through to the marketing strategy samples by successful companies.


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