교차판매 스코어링 모델 개발에 관한 연구
(A) Study on Cross-Selling Scoring Model Development
수학과 통계학 전공
교차판매 스코어링 모델 개발;
- 원문 URL
One of the most important issues of company management is to select those clients who can make profits for them. Cross-Selling Strategy is one of the client management strategies to solve this problem. Therefore, in this study, I tried to explain how the data mining process is being progressed by making use of the practical database of a certain insurance company (A) in Korea. Especially, the aim of this study is to develop a model of Cross-Selling Strategy to explain the additional subscriptions for long-term insurance which come over from the existing automobile insurance.