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교차판매 스코어링 모델 개발에 관한 연구 원문보기
(A) Study on Cross-Selling Scoring Model Development

  • 저자

    정요천

  • 학위수여기관

    湖西大學校 大學院

  • 학위구분

    국내석사

  • 학과

    수학과 통계학 전공

  • 지도교수

  • 발행년도

    2002

  • 총페이지

    35p.

  • 키워드

    교차판매 스코어링 모델 개발;

  • 언어

    kor

  • 원문 URL

    http://www.riss.kr/link?id=T10050980&outLink=K  

  • 초록

    One of the most important issues of company management is to select those clients who can make profits for them. Cross-Selling Strategy is one of the client management strategies to solve this problem. Therefore, in this study, I tried to explain how the data mining process is being progressed by making use of the practical database of a certain insurance company (A) in Korea. Especially, the aim of this study is to develop a model of Cross-Selling Strategy to explain the additional subscriptions for long-term insurance which come over from the existing automobile insurance.


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