고객 이탈방지를 위한 캠페인 시스템 개발
(The) Development of Campaign System for Customer Attrition Prevention
수학과 통계학 전공
고객 이탈방지 캠페인 시스템;
- 원문 URL
Recently, CRM(Customer Relationship Management) well known as communication and relationship between customer and company, became a major issue of many companies. Especially the modeling and analyzing integrated database in CRM brought out fast movement of Analytical CRM, analyzing scientific and strategical customer management. This research will develop the campaign system, which can connect attrition customer scoring model and marketing layer, by using the major technique of analytical CRM known as Data-Mining. This system will provide easy application on attrition scoring result and choose the target customer of campaign for attrition prevention through GUI environment.