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고객 이탈방지를 위한 캠페인 시스템 개발 원문보기
(The) Development of Campaign System for Customer Attrition Prevention

  • 저자

    백승일

  • 학위수여기관

    湖西大學校 大學院

  • 학위구분

    국내석사

  • 학과

    수학과 통계학 전공

  • 지도교수

  • 발행년도

    2002

  • 총페이지

    41p.

  • 키워드

    고객 이탈방지 캠페인 시스템;

  • 언어

    kor

  • 원문 URL

    http://www.riss.kr/link?id=T10050982&outLink=K  

  • 초록

    Recently, CRM(Customer Relationship Management) well known as communication and relationship between customer and company, became a major issue of many companies. Especially the modeling and analyzing integrated database in CRM brought out fast movement of Analytical CRM, analyzing scientific and strategical customer management. This research will develop the campaign system, which can connect attrition customer scoring model and marketing layer, by using the major technique of analytical CRM known as Data-Mining. This system will provide easy application on attrition scoring result and choose the target customer of campaign for attrition prevention through GUI environment.


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