市場指向的 文化에 관한 硏究 : 韓國·中國企業 比較
(A) Study on the market orientation culture : Cross-cultural study on Korean & Chinese firms
시장사회 시장주의 시장지향문화 경영학;
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China, which is the central concern of world economy has been developing rapidly. Since diplomatic relations between Korea and China in 1992, the Korean firms entered Chinese Market very aggressively and economic flows between tow countries getting bigger. But the result of such big economic flows has not been always promising. The most important reason to the firms is the difference of culture. In the beginning, the Korean firms in Chinese Market has been failed because they failed to understand cultural difference. Accordingly, This study tries to introduce the market-oriented culture, investigate the Korean and Chinese market-oriented culture and find the difference for the better development of Korean and Chinese firms. This study establishes hypotheses on the basis of market-oriented culture theory and collects data for Korean and Chinese firms from 177 subjects, and analyzes them using SPSS/PC+ package program. Findings through hypotheses testified are as follows. 1) The hypotheses on the shared basic values are supported partially. Quality and competence, speed, interfunctional cooperation of Korean firms are higher than those of Chinese firms. 2) Most of the hypotheses on the norms for market orientation are supported. Market-related innovativeness and flexibility, openess of market-related internal communication, market-related speed, market-related interfunctional cooperation of Korean firms are higher than those of Chinese firms. 3) Most of the hypotheses on the artifacts for market orientation are supported. Stories about problems with market orientation, rituals of market orientation, non-market oriented language of Korean firms are higher than those of Chinese firms.