녹차제품의 국제경쟁력 제고방안에 관한 연구
(A) study on the raise for international competitiveness of green tea products
녹차제품 국제경쟁력 국제무역;
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Green tea market is rapidly expand and effective value of green tea is basic knowledge to world wide. Now we have to check about market structure and try to find way to make developments of market and the view point of innovations. I have been wrote these treatise for "How to make a better approach to new market and how deal with confront of new problems. For the empirical study, the data collected from 300 persons who usually drink green tea product. The sampled and the data collected were analyzed by SPSS statistical packages. Also some example have been used as the basic introduction of green tea product." My research follow as below; First Looking for the world green tea market with new trend, especially Chinese market and Japanese market. Second, Why green tea market is expand so rapidly. And look for new approach about medical effectiveness of green tea. Third, The market strategy of confrontation of WTO era. Many green tea products are produced in market world widely and market increase rapidly. Especially green tea product are confront of the many marketing problems. It's seriously consider about innovate new marketing theory in this time.