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  • 저자

    문종주

  • 학위수여기관

    한림대학교

  • 학위구분

    국내석사

  • 학과

    체육학과 체육학전공

  • 지도교수

  • 발행년도

    2004

  • 총페이지

    56 p.

  • 키워드

  • 언어

    kor

  • 원문 URL

    http://www.riss.kr/link?id=T10073622&outLink=K  

  • 초록

    The goal of this study was explicitly examining the relationships of behavior of the basketball fan, the sprots ground factor, the game condition, the referring factor, the satisfaction of spectating, and the intention of revisting. To achieve the object of this study, the population of the study was set to those who directly watched the Final game of KBL 2003-2004 season, and sample was chosen by the Stratified cluster random sampling method. The survey paper of this study was composed of the general characteristics of sample, the changing behacior of the consumer factor, the satisfaction of spectating, and the intention of revisiting. The statistical methods this study uses were confidence analysis, correlation analysis, and regression. By those methods, This concludes these results. Firstly, the accessibility (¥a=.266) has statistically meaningful difference on the satisfaction of spectating at confidence level of 0.01 and the crowding (¥a=.144) has statistically meaningful difference on the satisfaction of spectating at confidence level of 0.05. Each are one of the sub-factors of the sports ground factors. The crowding (¥a=.160) which is one of the sub-factors of the game condition has statistically meaningful difference on the intention of revisiting at confidence level of 0.05. Secondly, the player (¥a=.151) which is one of the sub-factors of the game condition has statistically meaningful difference on the satisfaction of spectating at confidence level of 0.01. The player (¥a=.209) which is one of the sub-factors of the game condition has statistically meaningful difference on the intention of revisiting at confidence level of 0.01. Thirdly, the appropriateness of referring (¥a=.214) which is one of the sub-factors of the referring factor has statistically meaningful difference on the satisfaction of spectating at confidence level of 0.01. The player (¥a=.209) which is one of the sub-factors of the game condition has statistically meaningful difference on the intention of revisiting at confidence level of 0.01. This study try to analyse whether the appropriateness of referring, which is the issue recently, and the unpleasatness of the consumer caused by the referring affect the satisfaction of spectating and the intention of revisiting. In conclude, KBL is beginning to become major leisure sports of many people. To be loved by more people, all people who associated with the professional league need to try hard to have more basketball stadium, better players, and help the referee to have appropriate referring.


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