조직의 전략적 지향성과 IT 자산기반 역량이 경영성과에 미치는 영향에 관한 연구
Strategic Orientation Customer Orientation Technology Innovation Social Responsibility Information Resources Management SCM CRM Organizational Performance Core Resource Management Process Efficiency Process Theory IT Asset;
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Business orientations such as market, entrepreneurial, and technology have received major scholarly attention, and positive connections have been found between orientations and organizational performance. A majority of the studies have investigated the direct link between a specific orientation and performance. Many of the potential moderators and/or mediators of a organizational strategic orientation and business performance have also been investigated. This paper suggests structural model that explains the relationship among strategic business orientations, IT asset-based competencies and organizational performance. The model was built on the synthesis of IT process theory and resource-based theory in the perspective of strategic management. In the model, this study assumed that organizational strategic orientations and core resource management competency are key exogenous variables that affect the business performance directly or indirectly. The structural model includes three important mediating variables between business orientations and performance. The key mediating variables are the core resource management competencies, relational capabilities with IT, and process efficiency. We measured the relational capabilities with IT as CRM(Customer Relationship Management) and SCM(Supply Chain Management) capabilities. To test the model, we gathered 221 company data which were answered by the managers of IT manufacturing and services companies and non-IT manufacturing companies. The empirical test showed that the strategic orientations, customer-orientation, technology innovation orientation, and social responsibility orientation, do not affect performance directly, but through the mediating variables, core resource management capabilities, relational capabilities and process efficiency, indirectly. Core resource management competency was found to be an important variable as an intermediary between the company's strategic orientation and the business performance. The implications of the research results are as follows. This study shows how the strategic orientations of the companies affect the business performances. For whom to enhance the business performance, not only the strategic business orientations are essential prerequisite, but also core resource management competency and the operation level of SCM and CRM system are very important. Especially, for the companies which are in the edge of agile technological and innovative environments, not only building SCM and CRM systems but also enhancing IT assets management capabilities are essential for the firm performances. This study explains why corporate should be investing to IT assets and core resource management capabilities and process efficiency concerned with IT assets. In this regard, the present study is to make decisions about IT investments can help to enhance business performance. This paper could conclude that the more a firm has strategic view and orientations, the more it will have core resource management capabilities, process efficiency through the information system and IT assets, and finally the company will have chance to get high business performance.