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중국 자동차산업의 현황과 발전방안 원문보기

  • 저자

    장홍붕

  • 학위수여기관

    경상대학교 대학원

  • 학위구분

    국내석사

  • 학과

    경영학과 인사조직

  • 지도교수

  • 발행년도

    2014

  • 총페이지

    viii, p.66

  • 키워드

    중국 자동차 산업 현황 방안;

  • 언어

    kor

  • 원문 URL

    http://www.riss.kr/link?id=T13534382&outLink=K  

  • 초록

    Chinese automobile industry has developed in both quantity and quality as a important industry in the national economy. But Chinese automobile industry stays at a low level because of local dispersions of automobile companies, regional protectionism, underdeveloped relational industries, low technical competitiveness etc. This study performs SWOT analysis in order to enhance the competitiveness of Chinese automobile industry in the global market. The purpose of this paper is to study on the development of Chinese automobile industry and to show the direction of Chinese automobile industry. First of all, based on Chinese local data, this study approaches the industry restructuring the direction of Chinese government and the future growth strategy of the Chinese automobile companies. The results of this study are as follows: First, it should develop the automobile technology. The Chinese government should support the technology improvement of the corporate manufacturing automobiles, the development of the unique products as well as the Chinese Automobile company should improve research and development capability better on the suitable development strategy. Second, it should raise Chinese auto-parts industry in China. Chinese auto-parts companies are such a low capability in the profesional production level that they should learn an advanced technology and invest in the industry improvement. The Chinese government adjust the policy of Chinese automobile industry and the numbers of enterprises in the Chinese auto-parts industry. Third, it should raise competent people in Innovational science technology for automobile industry. Chinese automobile industry Companies should have the power to choose their own designs and functions for their products without having to follow standardized designs and functions. Fourth, The Chinese automobile industry policy should work on ways to advance into foreign markets. The global strategies like quality improvement, new brand and improvements in its structure are the essential market factors for the development of Chinese automobile industry. Fifth, To boost national competitiveness for Chinese automobile industry, the Chinese government should restructure sectors of including discounting the acquisition tax rate of light-weight car, supporting for farmers' car purchases, etc.


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