창원시 성인 남성의 왁싱에 대한 인식 연구
A Study on Perception of Waxing by Male Adults in Chagnwon City
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The goal of this research is to study how far male perception on waxing has come and use the result to assess commercial potential of male waxing industry and as basic materials to facilitate active development of male waxing industry. The study used as sample male adults residing in Changwon city and examined their perception about waxing. The questionnaire survey was conducted on 200 male adults in Changwon city for a month from April 16 to May 15 in 2014. The questionnaire sheet was directly distributed to male pedestrians in Sangnam-dong area of Seonsan-gu, the downtown area of Changwon city. A total of 200 participants participated in the survey. Among them, 55 cases were excluded for incomplete response and 145 cases were used for the research. SPSS 19.0 was used to perform statistical analysis on the collected data. First, frequency analysis was performed. Then, in order to review validity of factors in each area, factor analysis was performed. Reliability analysis using Cronbach's α parameter was performed in order test reliability of each variable. Next, in order to identify difference in independent variables, t-test and One-Way ANOVA were performed. The results of this research are as follows. To the question how much they knew about waxing, 91(63.19%) respondents said "Know Little"; 30(20.83%), "Don't Know"; 23(15.97%), "Know Well". In terms of how they learned about waxing, 39.13% of respondents said they learned about it from people they knew. Among those who responded that they "Knew Little" about waxing, 28.89% said they learned about it from movie or TV. Among those who responded that they "Don't Know", 72.73% learned about waxing from "Other Sources". About how they liked waxing, 61% of those who "Know Well" about waxing said that they are positive about waxing. A total of 127 respondents (87.59%) said they never had waxing while 18 (12.41%) said they had waxing before, so more people said they never had waxing before. In terms of place where they received waxing service, 9 respondents (47.37%) said they received waxing at home, the highest share; 4 respondents (21.05%), at skin clinic; 3 respondents (15.79%), waxing shop; 2 respondents (10.53%), hospital, dermatology department; 1 respondent (5.26%), nail shop. In terms of waxing area, 8 respondents (19.50%) said they received waxing for moustache/beard area and leg; 6 respondents (14.60%), eyebrows; 5 respondents (12.20%), armpit; 3 respondents (7.30%), hairline, forehead and arms. In terms of frequency of receiving waxing service, 5 respondents (31.25%) said they receive waxing once a month; 4 respondents (25%), once in 3~4 weeks; 3 respondents (18.75%), once a quarter; 2 respondents (12.50%), once in 1~2 weeks; 1 respondent (6.25%) for everyday and once in 2 months, each. In terms how they came to receiving waxing, 6 respondents (33.33%0 said they received waxing because their friends introduced them to it; 5 respondents (27.78%), through the Internet; 3 respondents (16.67%), through magazines or other sources; 1 respondent (5.56%), from movie or TV. In terms of overall satisfaction for waxing, 51% said they were satisfied; 6 respondents (33.33%) said they derived average satisfaction; and 1 (5.56%) respondent said he was not satisfied. When asked if they were willing to recommend waxing to other people, 7 respondents (38.89%) said they felt neutral; 3 respondent (33.33%), positive; 4 respondents (22.22%), very positive; 1 respondent (5.56%), very negative. As to reasons why they never had waxing, the highest share of people said it was because they never needed it, followed by lack of information, embarrassment, repulsion and shame, cost and pain, in that order. People who knew more about waxing were more likely to think that waxing had an effect on all categories of enhancement of appearance, hygiene, sexual satisfaction and release of stress. As to area of body they want to receiving waxing on, 70 respondents (37.40%) said moustache/beard; 38 respondents (20.30%), arms and legs; 24 respondents (12.80%), hairline and forehead; 23 respondents (12.30%), armpit; 28 respondents (9.60%), brazilian; 14 respondents (7.50%), eyebrows. The results show that men still do not have good understanding of waxing. Also, the more they knew about waxing, the more positive they were about receiving one and the more satisfied after receiving waxing operation. Therefore, in order to grow waxing market for males and enhance their understanding about waxing, it is necessary to promote waxing. Moreover, among those who received waxing, the highest share of them received waxing operation through introduction by friend or the Internet. Consequently, in order to grow waxing market, waxing clients must be managed well so that words of mouth can spread. Also, promotion using social commerce, blogs and Internet cafes are still much needed.
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