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자동차-IT융합기술 발전에 따른 개인과 기업별 채택 차이 연구 원문보기

  • 저자

    김영완

  • 학위수여기관

    韓國外國語大學校 大學院

  • 학위구분

    국내석사

  • 학과

    경영정보학과

  • 지도교수

    김병초

  • 발행년도

    2014

  • 총페이지

    89 p

  • 키워드

    automobile convergence vehicle convergence Information Technology convergence;

  • 언어

    kor

  • 원문 URL

    http://www.riss.kr/link?id=T13538800&outLink=K  

  • 초록

    A study on adoption differences by individual and business according to development of automobile-IT convergence technology Secondary industries which are important have been developed from the past. In recent years, IT and secondary industry that support the national competitiveness are being utilized variously in the several developed countries such as United States, Japan, Europe(EU) and Korea. Thus, IT convergence industry is being studied in various ways. And many countries are promoting the relevant industries and policies as a core growth for next generation which strengthens the competitiveness of future industries. However, there is a lack of studies for IT convergence and definition of technology convergence. The majority of existing studies are national reports for future prospects or policies and researches focused on only single IT technology. The purpose of this study is to analyze the adoption methods for IT convergence technologies by the characteristics of buyers focusing on automobile-IT convergence industry which is important and universal relatively. Based on the theory the characteristics of system users affect to adoption of IT technology, this study empirically suggests that the characteristics of buyers(drivers) affect to adoption of automobile-IT convergence technology. Also, with theory of socio-technical system, it shows that accident prevention, eco-friendly system and multimedia are very important IT convergence technology for not only buyers but also engineers. Especially, this study finds that IT convergence technology is being recognized as a very important part in eco-friendly elements. Futhermore, it shows adoption ways of IT convergence technology are different according to drivers' awareness of price of IT convergence technology. This study explains these results from decision making theory. From this study, the adoption level of IT convergence technology would be different by individual characteristics. In other words, it is expected that automobile IT R&D or adoption considering individual characteristics such as gender affects to sales and market share in the long-term. In the future, the reasonable pricing of IT technology will be important because the number of customers who recognize prices are increasing so that sales policies considering the level of automobile models is significant as well. Finally, this study gives guideline how to utilize IT convergence adoption strategies as a marketing positioning while considering difference of adoption of IT convergence technology by gender.


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