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의복선택기준에 관한 요인구조분석 -서울시내 주부를 중심으로-
The Factorial Structure Analysis of the Criteria on Clothing Selection

박은주   (기전여자 전문대학 가정과UU0000305  ); 이은영   (서울대학교 가정대학 의류학과UU0000691  );
  • 초록

    The purpose of this study was to analyze the factorial structure of the criteria on clothing selection. Data were obtained from 219 housewives in Seoul. 95 likert type questions were selected from the existing questionnaires and from the open end questions. The items were analyzed for discriminating power, followed by the factor analysis. 57 items were subjected to the principal component analysis with orthogonal rotation after extraction of 5 major factors. 47 items were found to be significantly loaded to at least one of the five factors. The factors had the following characteristics: Factor I. The persons scoring high on this factor would invest time and energy in their clothes to achieve their image and individuality. They were interested in clothes, appearance and fashion. Factor II. The persons scoring high on this factor were more concerned about the practicality of clothing, such as ease-of-care, comfort, texture and quality of fabric. They would not select the clothes which soiled easily and would not perform as expected. Factor III. High scores on this factor were associated with the eagerness to get the cloth-ing value for the money. They would make a long plan to buy an expensive clothing and choose a unique clothing regardless of fashion. Factor IV. A high score on this factor was suggestive of modesty. They were willing to buy inconspicuous clothes, such as dark or muted colors, small prints and conservative styles. Factor V. High scores on this factor were characterized by the desire for conformity and approval of their friends. This result may be used to develop an instrument to measure the criteria on clothing selection of consumer.


  • 이 논문을 인용한 문헌 (3)

    1. 2000. "A Study on Clothing Recycling Disposition Behavior -Focusing on the Unmarried Women Workers-" 한국가정관리학회지 = Journal of Korean Home Management Association, 18(2): 15~27     
    2. 2002. "A Study on The Comparison of Housewife′s Clothing Management Behaviors in Rural & Urban Community -The development of measuring scales on clothing management behaviors-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(1): 95~103     
    3. Ko, Sun-Young 2011. "Differences in the Evaluation of Clothing Products according to Self-Efficacy in Purchasing Clothes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 35(7): 775~786     

 저자의 다른 논문

  • 이은영 (118)

    1. 1979 "여러가지 솔기의 Oxygen Index Value에 관한 비교연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 3 (2): 1~7    
    2. 1983 "연령과 사회계층에 따른 의복불만감과 관련변인 연구 -자아수용성과 자$\cdot$타 위주의 의복착용-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 7 (2): 27~35    
    3. 1983 "성인여성의 성격특성과 의복행동간의 관계연구 -연령과 직업변인에 의한-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 7 (1): 1~9    
    4. 1986 "의복 구매시 인지되는 위험 유형과 정보원 활용과의 관계" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 10 (3): 49~61    
    5. 1987 "유행선도자의 특성 연구 -유행선도력, 사회적 성격, 의복동조성, 유행정보원사용간의 관계-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 11 (3): 15~24    
    6. 1988 "유행선도력에 관한 연구 I -유행선도력 예측변인에 대하여-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 12 (3): 295~307    
    7. 1988 "의류상품 유형별 평가기준에 관한 연구(I)" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 12 (2): 249~257    
    8. 1989 "유행선도력에 관한 연구 II - 유행선도력에 따른 집단들의 특성 -" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 13 (1): 67~77    
    9. 1990 "의복에서의 조형미와 유행 평가연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 14 (4): 245~251    
    10. 1990 "의복구매태도 형성과정시 감정의 역할 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 14 (3): 222~228    

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