본문 바로가기
HOME> 논문 > 논문 검색상세

논문 상세정보

기혼녀의 패션리더쉽에 관한 연구 -사회참여도, 대중전달매체이용도, 사회경제수준에 따른 패션리더쉽-
A Study on Fashion Leadership Among Married Women - Fashion Leadership as Related to social Participation, Mass Comunication, and socioeconomic Level-

김영숙   (숙명여자대학교 가정대학 의류학과UU0000824  ); 김민자   (덕성여자대학 의상과UU0000446  );
  • 초록

    The purpose of this study was to explore the characteristics of Fashion leadership in relation to social partipation, mass communication, and socioeconomic level among married women living in Seoul. Fashion opinion leadership was measured by Schrank Fashion Opinion Leadership Inventory. Fashion Preference Scale was designed to determinefashion innovativeness. Social parti-cipationana mass communication were assessed by selected items from the inventory of Summer and Kim. Hollingshead's two-factor index and weighting system was selected to assess socioeconomic level. The questionnaires were adminstered to a random sample of married women in Seoul. The date for 214 respondents were analyzed by Pearson correlation, analysis of variance, and t-teat. The results were as followers : 1) Fashion opinion leadership was significantly related to fashion preference. 2) Fashion leadership was significantly related to social participation, mass communication, socioeconomic level. 3) There was a significant difference between fashion leadership and age. 4) Women's occupation had little influence on fashion opinion leadership as well as fashion preference.


  • 이 논문을 인용한 문헌 (1)

    1. 2003. "The Influence of Body Satisfaction and Psychological Characteristics on Appearance Elevation Attitude" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(6): 643~653     

 저자의 다른 논문

  • 김민자 (2)

    1. 1986 "대구여성과 농촌여성의 패션리더쉽에 대한 비교 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 10 (1): 59~67    
    2. 1986 "1960년대 팝 아트(Pop Art)의 사조와 패션" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 10 (1): 69~84    

 활용도 분석

  • 상세보기

    amChart 영역
  • 원문보기

    amChart 영역

원문보기

무료다운로드
  • NDSL :
유료다운로드

유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.

원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.

NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.

이 논문과 함께 출판된 논문 + 더보기