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한국여성의 가치관과 의복디자인 선호도와의 상관성 연구
A Study on the Relationship between Women's Values and Preference in Clothing Design

이선재   (숙명여자대학교 의류학과UU0000824  );
  • 초록

    This study was an attempt to survey, the relationships between women's values and preference in clothing design. For the measurement of values scale was to relect the theoretical, economic aesthetic, social. political and religious values explained by Allport-vernon- Lindzey. The preference rate in clothing design consisted of 50 items and 3 factors including color, form and texture. The questionnaire were administered to a sample of women (between college students and adult) who lined in Seoul, Korea. The date for 910 respondents were analyzed by person's carrelation coefficient, to-test and $x^2$ test. Through this study, the followings were founds; 1. Aesthetic value was the mast important of female college students values and economic value was the most important of adult's values. 2. There were significant relation between values and the preference for clothing form in line and style; 1) In line preference, adult women indicated negative correlation with religious values but positive correlation with aesthetic and political values. 2) In style preference, adult women indicated negative correlation with economic values positive correlation with social values, for female college students indicated positive correlation with aesthetic social and political values. 3. There were significant relation between values and preference for texture in touch, thickness, weight, light and luster; 1) In relationship between texture and values, adult women indicated touchness preference negative correlation with theoretical and religious values, for female college students indicated positive correlation with aesthetic and social values. 2) In thickness preference adult women indicated negative correlation with theoretical values but female college students indicated positive correlation with political values. 3) In weight preference, adult women indicated negative correlation with theoretical values. But female college students indicated positive correlation with religious values. 4) In brightness preference, only adult women indicated positive correlation with social values, negative correlation with economic values. In transparency preference, adult women indicated positive correlation with aesthetic values, negative correlation with religious values. 4. There were significant correlation among color and economic, aesthetic; political and religious values, that is, evacuation and economic political values in adult women there were positive correlation with religious values in female students. 1) In chroma only adult women indicated negative correlation with religious values. In warm and cold, positive correlation with economic values in both of them. 2) In coloration, adult women like a complement color indicated negative correlation with aesthetic values, but positive correlation with political values. 5. There were significant differences in the preference of clothing design between female college students and adult women; correlationship with color variables. Evacuation, both of them indicated negative correlation with chroma positive correlation with warm and cold and coloration. In chroma, adult women indicated negative correlation with coloration and warm and cold, for female students indicated negative correlation with coloration. 6. Comparison with clothing preference: 1) In color preference, adult women liked the most white, brown, blue and black in sequence. Female college students liked the most white, also the next is blue and pink. 2) Clothing design preference, there was significant difference in warm and cold and coloration, adult women more liked than female students. In shape of clothing, both of them indicated significant difference in line and style, female students more liked sporty style. In texture, adult women more liked soft thin light weight and bright. 3) In silhouette preference, the most is H-line, female college students more liked.


  • 이 논문을 인용한 문헌 (1)

    1. 2000. "An Exploratory Research on Hierachical Causality of Personal Value, Benefits Sought and Clothing Product Attributes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(5): 652~662     

 저자의 다른 논문

  • 이선재 (59)

    1. 1985 "섬유의 극세섬유 부지물 염색가공기술에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 9 (2): 75~84    
    2. 1991 "한$\cdot$미 대학생 및 교포 대학생간의 의복태도에 관한 비교 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 15 (2): 173~187    
    3. 1992 "소비자의 의류상점선택기준에 따른 시장세분화와 마케팅전략" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 16 (4): 471~484    
    4. 1995 "신세대의 의생활양식과 의복선택행동에 관한 연구" 服飾 = Journal of the Korean Society of Costume 24 (): 217~233    
    5. 1995 "의류상품의 신문광고 효용에 관한 연구 -여성 기성복 광고를 중심으로-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 19 (2): 329~339    
    6. 1996 "의류광고효과에 미치는 감정반응 연구" 服飾 = Journal of the Korean Society of Costume 28 (): 187~204    
    7. 1996 "신세대 여성의 진바지 착용태도와 정보원 활용에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 20 (2): 336~349    
    8. 1997 "유행몰입에 따른 해외 브랜드 의복 구매에 관한 연구" 服飾 = Journal of the Korean Society of Costume 33 (): 105~115    
    9. 1997 "향(香) 집에 관한연구" 服飾 = Journal of the Korean Society of Costume 33 (): 117~142    
    10. 1997 "의복관여와 상표확장과의 상관성 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 21 (7): 1124~1138    

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