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의류상품 유형별 평가기준에 관한 연구(I)
'A Study on Clothing Evaluative Criteria of Various Clothing items(I)'

김미영   (경원대학교 가정대학 의상학과UU0000122  ); 이은영   (서울대학교 가정대학 의류학과UU0000691  );
  • 초록

    The purposes of the study were to define the clothing evaluative criteria concept as an internal evaluative criteria and buying evaluative criteria based on the Engel-Kollot-Blackwell's consumer behavior model, and to explore the differences between internal evaluative criteria and buying evaluative criteria imprically. The study also aimed to find out the differences between internal evaluative criteria and buying evaluative criteria according to clothing items(underwears, pajama, jeans, blouse, two-pieces, coat) The questionnaires were administered to college female students living in Seoul. Means and Standard Deviations were calculated, and Discriminant Analysis were used for statistical inferences. The results were as follows: In underwears, internal evaluative criteria were comfort and fiber, while toying evaluative criteria was color. In pajama, internal evaluative criteria was comfort and fiber, while buying evaluative criteria was good buy. In jean, internal evaluative criteria was fit and suitability to individual, while buying evaluative criteria was suitability to individual and price. In blouse, internal evaluative criteria was beauty and harmony with other clothing. In two-pieces, internal evaluative criteria was color and beauty, while buying evaluative criteria was suitability to individual. In coat, internal evaluative criteria was textile and color. In conclusion, as shown in the results above, the evident differences between internal evaluative criteria and buying evaluative criteria and buying evaluative criteria were testified, therefore evaluative criteria should he defined as internal evaluative criteria and buying evaluative criteria, and study of evaluative criteria should be explored according to clothing items.


  • 이 논문을 인용한 문헌 (6)

    1. 2000. "A Study on Use and Purchase Behavior of Sleeping wear for Summer in Chungchong area." 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(6): 838~849     
    2. 2001. "Service Dimensions of Apparel Product Salesperson and Importance of Service Dimension by Apparel Product Type" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(5): 933~944     
    3. 2002. "A Study on the Elderly Women's Clothing Behavior in Underwear" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(5): 737~747     
    4. 2003. "Clothing Evaluation Criteria and Purchase Intention based on Consumers′ Clothing Shopping Orientation in Cyber Shopping" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(7): 789~799     
    5. 2003. "Clothing Products Evaluation according to Self-Image and Clothing Attitudes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(12): 1424~1433     
    6. Park, Na-Ri ; Park, Jae-Ok 2007. "Evaluation Criteria and Preferred Image of Jeans Products based on Benefit Segmentation" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 31(6): 974~984     

 저자의 다른 논문

  • 김미영 (43)

    1. 1987 "상품특성치에 따른 의류상품 분류 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 11 (3): 111~119    
    2. 1988 "의류상품 유형별 평가기준에 관한 연구(II)" 대한가정학회지 = Journal of the Korean Home Economics Association 26 (3): 1~12    
    3. 1991 "의복평가기준의 이론적 틀에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 15 (3): 321~334    
    4. 1992 "의복구매과정에 따른 의복평가기준의 변화에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 16 (3): 271~284    
    5. 1992 "생활양식유형과 의복평가기준에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 16 (1): 3~21    
    6. 1995 "의복평가기준의 이론적 분류기준" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 19 (6): 857~865    
    7. 1996 "의상연출학의 개념 정립" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 20 (6): 1178~1192    
    8. 1997 "이미지의 이론적 개념 및 구조 - 의류학의 관점에서 -" 服飾 = Journal of the Korean Society of Costume 31 (): 223~236    
    9. 1999 "미국상점의 환불제도하의 의복구매행동 특성 -미국거주 한국인을 대상으로-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 23 (3): 361~372    
    10. 2000 "1990년대 Jean 광과의 변화 - 광고유형과 jean의 미의식을 중심으로 -" The Research Journal of the Costume Culture = 복식문화연구 8 (6): 791~805    
  • 이은영 (118)

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