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국내 여성기성복 유통실태 분석 -제조업체를 중심으로 -
A Study on the Distribution of Ladies' Apparel Manufacturing Companies

송경숙   (숙명여자대학교 의류학과UU0000824  ); 임숙자   (이화여자대학교 의류직물학과UU0001056  );
  • 초록

    The Korean apparel manufacturing industry started to meet domestic demands which had depended on importation in 1950s, growing into one of the export-oriented industries with several Five-Year Economic Development Plans. In spite of the development, inefficient organization of distribution of apparel manufacturing industry which connects production with consumption impedes further development of the industry. This study aims at suggesting desirable distribution system of ladies' apparel, the core of the fashion industry. This researcher interviewed those who are concerned in twenty-eight ladies' apparel manufacturing compaines, analyzing the current state of distribution in the industry and the problems. The results are as follows; 1. Forty-five percent of ladies' apparel is distributed through department stores. Therefore, the department stores need to assume their roles in sales and try to improve the condition and to train professional buyers. 2. The sales network is concentrated on the five biggest cities such as Seoul, Pusan, Taegu, Taechon, and Kwangju, prompting the need to be diversified. 3, Tke existing distribution forms distribution systems have many irrational factors which are aggravnting the rate of goods in stock. 4. The manufacturing companies do not implement studies on distribution. The companies should try to establish clear concepts on production and distribution on their own for better planning skills. 5. Computerized systems need to manage the procedures ranging from ordering, distribution, sales to inventory.


 저자의 다른 논문

  • 송경숙 (1)

    1. 2003 "중국 여성소비자의 패션상품 구매행동과 구매시 평가기준에 관한 연구" 服飾 = Journal of the Korean Society of Costume 53 (6): 87~99    
  • 임숙자 (82)

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