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$\cdot$미 대학생 및 교포 대학생간의 의복태도에 관한 비교 연구
A Study on the Comparison about Clothing Attitude among Korean-American Students and Korean Student resident in the United States

이선재   (숙명여자대학교 가정대학 의류학과UU0000824  );
  • 초록

    The purposes of this study were to investigate the clothing attitude of college living in different culture area and to find out the critical factors which have an effect on their attitude. Samples subjected to this study were 774 college students consisted of 368 Korean students living in Seoul, 286 American students and 120 Korean students resident in New York. Clothing attitude was Measured by questionnaires composed of four variables; Clothing Attitude, the aspect of clothing habit, self·esteem and demographic variables. The statistical data were analyzed by t-test, $x^{2}-test$ , ANOVA, Duncan multiple range test, Factor analysis, multiple regression analysis. The results of the study were as follows: 1. There was significant difference in all clothing attitude variables except expression of personality and personal satisfaction according to culture area. 2. There was significant difference in factors which have an effect on clothing attitude according to culture area. 2-1) Clothing attitude of Korean students were more affected by self-esteem than that of American students and Korean students resident in N.Y. 2-2) Clothing attitude of Korean students were more affected by sex, grade, major and income than that of American students and Korean students resident in N.Y. 3. The most influential variables on clothing attitudes of college students turned out to be self-esteem and cultural area. Other variables such as sex, major and income had some effect on clothing attitude such as sex, major and income had some effect on clothing attitude. 4. There was significant difference in the aspect of clothing habit according to culture area. 4-1) There was significant difference in all aspect of clothing wearing variables according to culture area; clothing wearing motives, influence by reference group about dress, dress accord- ing to uses. 4-2) There was significant difference in all of clothing buying behavior variables according to culture area; the factor on clothing selection, the place of clothing buying.


 저자의 다른 논문

  • 이선재 (59)

    1. 1985 "섬유의 극세섬유 부지물 염색가공기술에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 9 (2): 75~84    
    2. 1987 "한국여성의 가치관과 의복디자인 선호도와의 상관성 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 11 (1): 29~42    
    3. 1992 "소비자의 의류상점선택기준에 따른 시장세분화와 마케팅전략" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 16 (4): 471~484    
    4. 1995 "신세대의 의생활양식과 의복선택행동에 관한 연구" 服飾 = Journal of the Korean Society of Costume 24 (): 217~233    
    5. 1995 "의류상품의 신문광고 효용에 관한 연구 -여성 기성복 광고를 중심으로-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 19 (2): 329~339    
    6. 1996 "의류광고효과에 미치는 감정반응 연구" 服飾 = Journal of the Korean Society of Costume 28 (): 187~204    
    7. 1996 "신세대 여성의 진바지 착용태도와 정보원 활용에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 20 (2): 336~349    
    8. 1997 "유행몰입에 따른 해외 브랜드 의복 구매에 관한 연구" 服飾 = Journal of the Korean Society of Costume 33 (): 105~115    
    9. 1997 "향(香) 집에 관한연구" 服飾 = Journal of the Korean Society of Costume 33 (): 117~142    
    10. 1997 "의복관여와 상표확장과의 상관성 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 21 (7): 1124~1138    

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