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의복제품에 대한 소비자 만족의 종적연구 -구매시 만족과 사용시 만족을 중심으로-
A Longitudinal Study on Consumer Satisfaction in Clothing Product -With Reference to Satisfaction at the Point of Purchase and Satisfaction in Wearing-

홍금희   (부산여자대학 의류학과UU0000621  );
  • 초록

    This thesis investigates influential attributes in clothing purchase through the examination of questionnaire concerning consumer satisfaction at the point of purchase, and clarifies the relationship between consumer satisfaction at the point of purchase and that in wearing. The results are as follows; 1. At interest stage, color, beauty, becomingness and suitability to occasion are influential (in this order): at trial stage, becomingess, color, others' reaction and fit: at adaption stage, color, becomingness, beauty, fit. 2. According to canonical analysis, consumer satisfaction at the point of purchase and that in wearing are closely related. (RCI = .97) It suggests that satisfaction in wearing depends largely on satisfaction at the point of purchase. 3. General satisfaction in wearing is closely related with such factors as predictive expecta-tion, satisfaction at the point of purchase, predictive disconfirmation, normative disconfirrna-tion, and product performance. According to repression results, those factors can explain $79\%$ of satisfaction ill wearing (R = .79). Above all, product performance and normative disconfirmation are highly influential.


  • 이 논문을 인용한 문헌 (4)

    1. 2000. "Effects of Affective Factors on Apparel Buying Behaviors" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(3): 361~372     
    2. 2003. "A Study on Factors that Affect Impulse Purchase on Cable TV Home-shopping" 한국가정관리학회지 = Journal of Korean Home Management Association, 21(2): 61~74     
    3. 2003. "Clothing Purchase Behavior of Adolescents by the Consumer Awareness" 韓國 家政科敎育學會誌 = Journal of Korean Home Economics Education Association, 15(2): 67~78     
    4. Ko, Sun-Young 2011. "Differences in the Evaluation of Clothing Products according to Self-Efficacy in Purchasing Clothes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 35(7): 775~786     

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