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의복 이미지의 구성요인과 평가차원에 대한 연구
A Study on Clothing Images: Their Constructing Factors and Evaluative Dimensions

정인희   (서울대학교 의류학과UU0000691  ); 이은영   (서울대학교 의류학과UU0000691  );
  • 초록

    This study was intended to identify the constructing factors and the evaluative dimensions of clothing images. A questionnaire consisted of 110 words expressing clothing images was developed, and eight clothing photographs were selected as stimuli. 298 female subjects aged between 22 to 37 responsed to the 110 words for two photographs during September in 1991. After survey, 110 words were reduced to 62 words based on their independence, then factor analysis was conducted. As a result of factor analysis,6 factors-grace, modernity, unattractive- ness, activeness, dressiness, and youthfulness were found out as constructing factors of clothing images. One additional interest was the effect of design line to the formation of clothing images. ANOVA identified that curved line designs were perceived to be more graceful, modern, dressy, and youthful, and straight line designs were perceived to be more unattractive and active. The other interest was the effect of image factors to the total evaluation. So, regression was used. Consequently, the most influential factor to the total evaluation was found out as grace, followed by unattractiveness, modernity, youthfulness and activeness in a descending order. To identify the evaluative dimensions of clothing images, nine words of unattractiveness image factor were eliminated, and multidimensional scaling analysis was employed. Here, three dimensions were judged to be appropriate to explain the result. The first dimension in the multidimensional space was the evaluation in 'mannish image versus feminine image'. The second was the evaluation in 'simple image versus decorative image'. The third was the evaluation in 'pastoral image versus urbane image'.


  • 이 논문을 인용한 문헌 (9)

    1. 1999. "A study on the Life Style and the Perception of brand Image and Advertisement Image of Adolescents" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 23(8): 1119~1130     
    2. 2001. "Tourism market segmentation in Cheju Island based on fashion image of clothing souvenir and characterisitcs of sub-segments" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(2): 303~314     
    3. 2002. "A Study on Visual Sensibility of Wedding Dress" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(5): 594~605     
    4. 2003. "A Study on Market Segmentation through Clothes Image Preferences and Benefit (Part I)" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(1): 100~110     
    5. 2003. "Clothing Products Evaluation according to Self-Image and Clothing Attitudes" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(12): 1424~1433     
    6. Hwang, Jin-Sook 2007. "Sportswear Evaluative Criteria Segments: Benefits Sought, Attitudes toward Imported and Domestic Brands, and Sportswear Image Preferences" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 31(12): 1742~1753     
    7. Kim, Ji-Yeon ; Lee, Kyu-Hye 2012. "Effects of Brand-Self Image Congruence on Attitudes toward Children's Wear Brands -Focus on Children's Image, Actual Image and Ideal Image-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 36(11): 1137~1147     
    8. Moon, Heekang ; Lee, Hyun-Hwa 2012. "Product Recommendation Service in Online Mass Customization: Consumers' Cognitive and Affective Responses" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 36(11): 1222~1236     
    9. Ju, Jeongah ; Kim, Hyunchul 2013. "Images of Hanji-Bedclothes According to Bedclothes Shopping Orientation" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 37(2): 174~185     

 저자의 다른 논문

  • 이은영 (118)

    1. 1979 "여러가지 솔기의 Oxygen Index Value에 관한 비교연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 3 (2): 1~7    
    2. 1982 "의복선택기준에 관한 요인구조분석 -서울시내 주부를 중심으로-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 6 (2): 49~55    
    3. 1983 "연령과 사회계층에 따른 의복불만감과 관련변인 연구 -자아수용성과 자$\cdot$타 위주의 의복착용-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 7 (2): 27~35    
    4. 1983 "성인여성의 성격특성과 의복행동간의 관계연구 -연령과 직업변인에 의한-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 7 (1): 1~9    
    5. 1986 "의복 구매시 인지되는 위험 유형과 정보원 활용과의 관계" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 10 (3): 49~61    
    6. 1987 "유행선도자의 특성 연구 -유행선도력, 사회적 성격, 의복동조성, 유행정보원사용간의 관계-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 11 (3): 15~24    
    7. 1988 "유행선도력에 관한 연구 I -유행선도력 예측변인에 대하여-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 12 (3): 295~307    
    8. 1988 "의류상품 유형별 평가기준에 관한 연구(I)" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 12 (2): 249~257    
    9. 1989 "유행선도력에 관한 연구 II - 유행선도력에 따른 집단들의 특성 -" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 13 (1): 67~77    
    10. 1990 "의복에서의 조형미와 유행 평가연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 14 (4): 245~251    

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