본문 바로가기
HOME> 논문 > 논문 검색상세

논문 상세정보

의복만족모형의 경로 연구 -상표수준과 소비자관여의 기대선행 변수를 중심으로-
A Study on the Path of Clothing Satisfaction Model - brand levels and consumer involvement -

홍금희   (부산여자대학교 의류학과UU0000621  ); 이은영   (서울대학교 가정대학 의류학과UU0000691  );
  • 초록

    The purpose of this study is to verify the theoretical model on the clothing satisfaction. Research problems are as following; 1. To identify a causal model on the clothing satisfaction. 2. To examine the causal model by the brand levels. 3. To examine the causal model by the consumer characteristics. The empirical study of the above research problems is carried out by the longitudinal survey. The subjects selected for the final analysis are 362 women living in Seoul and Pusan. The results of our analysis are as following; 1. The main causal course of the clothing satisfaction is that the brand level and the consumer expectation $\rightarrow$ the expectation $\rightarrow$ the perceived performance ( $\rightarrow$ the disconfirmation) $\rightarrow$ the clothing satisfaction. Those relevant variables explain $70\%$ of the clothing satisfac-tion variance. Especially, the influence of the perceived performance appears to be greater than that of the disconfirmation. 2. According to our analysis, the expectation influences the clothing satisfaction indirectly through the perceived performance. Especially, the normative expectation exhibits the contrast effect on the disconfirmation, while the predictive expectation exhibits the assimilation effect on the perceived performance. 3. The clothing satisfaction model differs by the brand levels (high price brand vs. moderate price brand) and by the consumer involvement levels (high involvement vs. low involvement). The relevant variables explain $65\%$ of the clothing satisfaction variance in the high price brand, while they explain $77\%$ in the moderate price brand. In the high involvement group, the relevant variables explain $78\%$ of the clothing satisfaction variance and $60\%$ in the low involvement group. In both involvement groups, the most critical direct variable is the perceived perfor-mance. In conclusion, we find that the clothing satisfaction can be explained by three constructs, the expectation, the perceived performance and the disconfirmation. The hypothesis that the two dimensions of the expectation explain the clothing satisfaction better is empirically supported in our study. Finally, we find that the clothing satisfaction models differ between two brand levels and consumer involvement levels.


  • 이 논문을 인용한 문헌 (3)

    1. 2000. "The Effect of Price and Brand on the Perceived quality, Value and Purchase of Clothing" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(4): 498~509     
    2. 2003. "The Influence of Fashion Involvement, Familiarity and Expertise of Negative Information as Moderate Variable on Extended Apparel Brand Evaluation" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(1): 9~17     
    3. Je, Eun-Suk 2012. "Impact of Consumer Innovativeness on Fashion Consumption Propensity and Clothing Satisfaction - Focusing on Female Smart Phone Users in 20's and 30's -" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 14(4): 578~587     

 저자의 다른 논문

  • 이은영 (118)

    1. 1979 "여러가지 솔기의 Oxygen Index Value에 관한 비교연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 3 (2): 1~7    
    2. 1982 "의복선택기준에 관한 요인구조분석 -서울시내 주부를 중심으로-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 6 (2): 49~55    
    3. 1983 "연령과 사회계층에 따른 의복불만감과 관련변인 연구 -자아수용성과 자$\cdot$타 위주의 의복착용-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 7 (2): 27~35    
    4. 1983 "성인여성의 성격특성과 의복행동간의 관계연구 -연령과 직업변인에 의한-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 7 (1): 1~9    
    5. 1986 "의복 구매시 인지되는 위험 유형과 정보원 활용과의 관계" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 10 (3): 49~61    
    6. 1987 "유행선도자의 특성 연구 -유행선도력, 사회적 성격, 의복동조성, 유행정보원사용간의 관계-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 11 (3): 15~24    
    7. 1988 "유행선도력에 관한 연구 I -유행선도력 예측변인에 대하여-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 12 (3): 295~307    
    8. 1988 "의류상품 유형별 평가기준에 관한 연구(I)" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 12 (2): 249~257    
    9. 1989 "유행선도력에 관한 연구 II - 유행선도력에 따른 집단들의 특성 -" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 13 (1): 67~77    
    10. 1990 "의복에서의 조형미와 유행 평가연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 14 (4): 245~251    

 활용도 분석

  • 상세보기

    amChart 영역
  • 원문보기

    amChart 영역

원문보기

무료다운로드
  • NDSL :
유료다운로드

유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.

원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.

NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.

이 논문과 함께 출판된 논문 + 더보기