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인구 통계적 변인에 따른 신체만족도와 의복관여도에 관한 연구
A Study on Body Cathexis and Clothing Invovement by Demographic Characteristics

구양숙    (경북대학교  );
  • 초록

    The purpose of this study was to investigate body cathexis and clothing involvement by demographic characteristics and to indentify the relationship between body cathexis and clothing involvment. Five aspects of body cathexis(lower body, head/upper body, height, weight, torso) were assessed with 17 Likert type questionnaires adapted from the previous researches, and 24 items of clothing involvement were measured. The questionnaire was administered to 430 women in Taegu, Korea. The data were analyzed using percentage, frequency, factor analysis, ANOVA, Sceffe test, t-test, and Pearson's Correlation Analysis. The results of the study were as follows; 1. The body cathexis showed head/upper body, height, torso, lower body, weight in order of satisfaction level. Especially lower body and weight part were shown as the most unsatisfactory body parts. Age of 20s' showed the lowest body cathexis, and those who had the higher educational background and family income were more satisfied with their bodies. 2. Five dimensions of clothing involvement were derived by factor analysis such as fashion, interest, pleasure, symbolism, and perceived buying risk. 3. There were significant relationships between clothing involvement dimensions and demographic characteristics such as age, educational background and family income level. Those who were younger showed positive relationship partially among fashion, interest and pleasure of clothing dimensions but showed negative relationship in total clothing involvement. Those who had higher educational background and family income showed positive clothing involvement than married women and empolyed showed higher clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement with symbolism and perceived buying risk than unemployed women partially but not in total clothing involvement. 4. There were significant relationships between body cathexis and interest, perceived buying risk of clothing involvement partially. However, the correlation between body cathexis and total clothing involvement was relatively low.


  • 이 논문을 인용한 문헌 (5)

    1. 1999. "Relations between Body Cathexis and Clothing Selection by Body Types" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 23(8): 1149~1160     
    2. 2000. "Comparative Study on the Satisfaction with and Perception about Their Bodies by Korean and American Female Students" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(5): 736~747     
    3. 2001. "Comparison of perceived body size and actual body size between Korean and American college women" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(4): 764~772     
    4. 2004. "A Study on the Satisfaction and the Clothing Behavior based on the Perceived Somatotype by Korean Female Students" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 28(2): 262~269     
    5. 2004. "A Comparison of Satisfaction for Actual Body and Perceived Body between Korean and Japanese Female College Students" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 28(6): 758~766     

 저자의 다른 논문

  • 구양숙 (61)

    1. 1995 "노년층 여성의 생활양식에 따른 의복행동" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 19 (1): 57~70    
    2. 1996 "의복관여에 따른 의복구매행동에 관한 연구" The Research Journal of the Costume Culture = 복식문화연구 4 (2): 173~185    
    3. 1996 "여자 기성복 매장의 패션 판매종사자의 실태와 역할인식" 한국생활과학회지 = Korean journal of human ecology 5 (1): 43~53    
    4. 1996 "의복관여도에 따른 의복행동에 관한 연구" 한국생활과학회지 = Korean journal of human ecology 5 (2): 131~143    
    5. 1997 "상설할인매장애고자의 구매행동" 服飾 = Journal of the Korean Society of Costume 33 (): 201~215    
    6. 1997 "케이블TV 홈쇼핑을 통한 의복구매시 소비자 반응과 추구이점 및 위험지각" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 21 (6): 1082~1093    
    7. 1998 "전문직 여성들의 의복 구매 행동에 관한 연구" The Research Journal of the Costume Culture = 복식문화연구 6 (1): 71~83    
    8. 1998 "청소년들의 유행 선도력과 정보 탐색에 관한 연구 -의복 구매 실태와 관련지어-" The Research Journal of the Costume Culture = 복식문화연구 6 (3): 73~87    
    9. 1999 "4년제 대학의 패션관련학과 교과과정 비교분석: 한국, 미국, 영국, 일본, 홍콩를 중심으로" 대한가정학회지 = Journal of the Korean Home Economics Association 37 (11): 19~32    
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