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국내기업의 인터넷 이용에 관한 실증적 연구

장명희    (경북대학교 대학원 경영학과  );
  • 초록

    It is quite a necessity for the small and medium corporations(Abbre : SMC) to have information technology in order to survive in ever changing global business environment . Especially recently, the importance and uses of Internet have greatly increased by SMCs facing changing environment. This thesis aims to propose various application alternatives of Internet through the analysis of the Internet uses by SMCs. For the analysis, questionaires were distributed nationally to 126 small and medium corporate entities, and 64 out of 82 retrived questionaires have been used for the analysis. The analysis revealed several notable points related with Internet applications by SMCs that , although SMCs strongly feel the need for the use of Internet. -the level of recognition for the existence of the Internet was relatively low -the time used was also at low level -the job which uses Internet was mainly marketing related -and the fields applied were concentrated in those of search and e-mail. The benefits which are derived from the use of Internet include swift provision of technological information to SMCs ,improvement of active interchanges of information through the whole relate networks, strengthened promotion of products made by Internet to promote smooth communications (among related divisions or personnels), to automate work systems , and to systemizestrategic management planning process etc. Consequently, it is expected that, althgough the level of application of Internet is quite low, Internet can be served as a source of information technology and futher as a weapon to better combat strong competition through various supports at government level, since small and medium corporations feel its strong need for Internet.


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