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服飾 = Journal of the Korean Society of Costume v.32, 1997년, pp.313 - 336   피인용횟수: 4

의복단서, 지각자변인이 여자한복착용자의 인상형성에 미치는 영향(I) - 의복단서를 중심으로 -
Effect of Clothing cues and perceiver variables on Impression Formation of Female dressed in Korean Dress(Part I) - Focus on Clothing Cues -

박찬부    (인하대학교 의류학과  );
  • 초록

    Nineteen stimulus photograghs varied in hue and color scheme of one clothing style of Korean dress worn by a female were used to investigate the effect of color color scheme and structure on impression formation for Korean dress. Subjects were 77 male and 86 female undergraduate and graduate students. The stimuli c9onsisted of two sets(cool and warm) of four similar color schemes two sets (cool and warm in Chima color) of five contrasting color schemes and one extra stimulus triad 3 hue base. Structures were de-fined by color schemes of Kit.Korum toward the color schemes of Jokori and Chima. Stimu-lus photogragh selected from Korean dress fashion magazines was managed and varied in hues and color schemes to Kit Korum Jokori and Chima according to Korean Standard Color through scanning and Adobe photoshop 3.0 program and then pictured through slide printer(HR-6000). Each subject assessed 19 stimulus color photographs with incorporated 7 point semantic differential response scale. The data were analyzed by frequency mean factor analysis t-test ANOVA and Scheffe test. Results indicate impression ofrmations are af-fected by clothing cues. 1) Four factors emerged to account for dimensional structure of impressions of female features on Korean dress. These four factors were titled as(1) preference.evaluation (2) individuality.attention (3) youth and (4) friendshio. The preference.evaluation factor was the largest including eleven adjectives and accounting for 29.62% of the variances. 2) Almost every clothing cue(color, color scheme, structure) had some effects on im-pressions formed But the color of Chima did not form the effects on impression of prefer-ence.evaluation factor. The effect of related color scheme was the most influential clothing cue on impressions of preference.evalation factor and friendship factor whereas the ef-fect of contrasting color scheme was the most influential clothing cue on impressions of indi-viduality.attention factor and youth factor. The effect of cool color of Chima was the most influential clothing cue on impression of indi-viduality.attention factor whereas the effect of warm color of Chima was the most influen-tial clothing cue on impressions of youth factor and friendship factor. The effect of Jokori/Chima.Kit.Korum structure was the most influential clothing cue on impressions of pref-erence.evaluation factor and youth factor whereas the effect of Kit.Korum/Jokori.Chima structure was the most influential clothing cue on impressions of individuality.attention factor and friendship factor. 3) The interaction effects were appeared among clothing cues. Significant interaction effects between color schemes(similar and contrasting) and colors of Chima(cool and warm were appeared on impressions of prefer-ence.evaluation factor imdividuality.atten-tion factor and friendship factor, Significant interaction effects between color schemes (similar and contrasting) and structures (Jokori.Chima.Kit.Korum; Jokori.Kit.Koru-m/Chima;Jokori/Chima.Kit.Korum;Kit.Korum/Jokori.Chima) were appeared on impressions of preference.evaluation factor youth factor and friendship factor. Signifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Sighifi-cant interaction effects between colors(cool and warm) and structures were appeared on impressions of individuality.attention factor youth factor and friendship factor. Significant interaction effects among clothing cues(color color schemes and structures) were appeared on all impression factors. The friendship factor was the most friquently affected impression factor by interaction effects among clothing cues. In summary the clothing was used as nonverbal cues in the effect on impression for-mation of female dressed in Korean dress. it concluded that color schemes worked as cen-tral traits and colors of Chima and structures worked as peripheral traits in th


  • 이 논문을 인용한 문헌 (4)

    1. 2000. "A Study on Impression Formation According to Design Elements of Wedding Dresses and Perceiver's Gender(Part I) -Emphasis on Silhouettes and Necklines of Wedding Dresses-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 24(5): 724~735     
    2. 2001. "A Study in the Perception of the Harmony of Coloration in Traditional Korean Dress of Korean and American Students -On the Tone in Tone Coloration-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(4): 731~742     
    3. 2002. "A Study on Impression Formation According to Design Elements of wedding Dresses and Perceivers Gender(Payt II) -Emphasis on Materials, Sleeves, and Trimmings of wedding Dresses-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 26(8): 1216~1227     
    4. 2003. "The Effect of Clothing Coloration and Ope of Pants/Skirt on Impression Formation" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(1): 111~122     

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  • 박찬부 (5)

    1. 1981 "여성의복행태에 대한 남여별 반응과 가족가치관과의 관계연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 5 (2): 41~48    
    2. 1991 "여자중.고등학생의 복식행동과 복장규범에 대한 연구 -학교에서의 복장규정을 중심으로-" 韓國 家政科敎育學會誌 = Journal of Korean Home Economics Education Association 3 (1): 147~161    
    3. 1997 "남녀 대학생의 의복규범에 대한 의식과 복식행동 및 심리적변인에 관한 연구" 服飾 = Journal of the Korean Society of Costume 31 (): 165~188    
    4. 1998 "의복단서, 지각자변인의 여자한복착용자의 인상형상에 미치는 영향(II) -지각자변인을 중심으로-" 服飾 = Journal of the Korean Society of Costume 37 (): 119~132    
    5. 1998 "지각자의 성격변인에 따른 의복단서의 인상효과에 대한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 22 (3): 341~352    

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