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服飾 = Journal of the Korean Society of Costume v.33, 1997년, pp.41 - 54   피인용횟수: 3

의복 스타일 이미지 선호와 자기이미지와의 관계 연구
A Study on Image Preferences of Clothing Styles and Self-Image

김현주    (성신여자대학교 조형대학원  );
  • 초록

    The objectives of this study were to find out the relationships between clothing style pre-ferences and self-image and to examine the differences in clothing style preferences ac-cording to marital status educational level and social stratification of women. The drawings of clothing style were designed referring to the catalogues for spring/summer of 1996 and printed by computer 6 styles of suit corresponding to clothing image were selected. Style A is a brown suit decorated with scarf style B a grey suit with stripes C a yellow suit with printed pattern D a grey and beige suit E a chanel suit decorated with corsage and F a blue suit with pleated skirt. The self-image was separated to the actual self-image and the ideal self-image. Samples were 226 women(ages 18 to 37) in Seoul Korea. The results of the study were the followings. 1. Clothing images of 6 styles were estimated; Style A was plain conservative formal and gentle image ; B masculine solid actual dark and plain image; C feminine romantic bright and splendid image; D actual ordinary un-fashionable and plain image; E feminine ten-der romantic and non-active image ; F indi-vidual fshionable open casual sprightly and active image. 2. There were significant relationships be-tween clothing style preferences and realistic self-image. The women who considered them-selves as masculine preferred style B mascu-line and plain image. The women feminine and conservative preferred style E feminine and tender image. The women not to follow the fshion preferred style D ordinary and plain image. The women informal and open pre-ferred the style F casual and active image. 3. There were significant relationships be-tween clothing style preferences and ideal self-image. The women who wanted to be-tween clothing style preferences and ideal self-image. The women who wanted to be con-sidered themselves as feminine and conserva-tive preferred style E feminine and tender im-age. The women who wanted gentle and con-servative preferred style D ordinary and plain image. The women who wanted sprightly pre-ferred the style F casual and active image. 4. There were significant differences in clothing style preferences according to marital status educational level and social stratifi-cation. The women with more eduacation pre-ferred the splendid and the plain image at the same time. The upper class preferred feminine image and lower class casual and active image.


  • 이 논문을 인용한 문헌 (3)

    1. 2001. "The Preferred Clothing Images and Clothing Behaviors on Personality Types" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 25(3): 606~616     
    2. Lee, Mi-Sook 2008. "The Effects of Gender-Role Identity on Adolescents' Self Esteem, Clothing Behaviors and Favorite Clothing Image -Focused on analysis by adolescent' sex and age variable-" 한국생활과학회지 = Korean journal of human ecology, 17(4): 707~721     
    3. Kim, Hyun-Sue ; Lee, Ji-Yeon ; Lee, Youn-Hee 2012. "Fashion Image Preference, Pursued Image and Self-Image Satisfaction of Businessmen According to Personality Types" 服飾 = Journal of the Korean Society of Costume, 62(1): 1~13     

 저자의 다른 논문

  • 김현주 (1)

    1. 1998 "남자대학생의 자기 이미지와 의복행동에 관한 연구" 服飾 = Journal of the Korean Society of Costume 38 (): 323~336    

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