의류제품 판매원에 대한 고객만족과 판매원충성도에 대한 연구
A Study of Customer satisfaction of Salesperson and Salesperson Loyalty in Apparel stores
The purpose of this study was to identify the importance of salesperson selling behavior such as salesperson's orientation, similarity with customers and expertise as well as the relationship benefits of salesperson. A total of 400 questionnaires were distributed to adults in Daegu-Kyongbuk area and 335 questionnaires were collected(84%) and 314 samples were used for the statistical analysis. The primary methods of the statistical analysis were factor analysis, confirmatory factor analysis, correlation and path analysis using LISREL 8. The results are as follows: First, clothings salesperson's customer-orientation(p
이 논문을 인용한 문헌 (12)
- 2003. "CRM Marketing of Shopmasters in Designer Brand Products" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(2): 239~249
- 2003. "The Effects of Fashion Store Salesperson's Effort on Middle Upper Class Older Female Customer's Intent to Relationship Continuity" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(6): 675~684
- 2003. "The Role of Mediators, Salespeople's Job Satisfaction and Customer Satisfaction Between Market Orientation and Performance of Apparel Firms" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 27(6): 705~714
- 2004. "The Influence of Service Quality, Product Quality, Price on Store Patronage for Apparel Stores" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 28(1): 12~21
- Park, Kwang-Hee 2004. "The Effects of Customer Orientation and Sales Training on Salespeople Performance - Focused on Apparel Salespeople at Department Stores in Daegu -" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 6(3): 314~320
- Kim, Jie-Yurn 2008. "A Study on the Salesperson Services and Repeat Purchase Intention by Price Perception of Fashion Stores" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 32(1): 45~54
- Jung, Yoon-Young ; Lee, Eun-Sook 2008. "A Study on Evaluation toward Salesperson Attributes and Consumer's Relationship Continuity" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 10(3): 298~306
- Chun, Tae-Yoo ; Park, No-Hyun 2008. "The Relationship between Department Store Sales Person's Perception of Ethical Management and Their Job Performance" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 10(6): 873~881
- Moon, Hee-Kang ; Rhee, Eun-Young 2008. "The Types of Relationship Quality and Multi-loyal Relations of Department Store Fashion Consumers" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 32(10): 1497~1508
- Hwang, Seon-A ; Hwang, Sun-Jin 2011. "The Effect of Cosmetic Companies' CRM Activities on Relationship Benefits, Relationship Commitment and Brand Switching Reduction Intention" 대한가정학회지 = Journal of the Korean Home Economics Association, 49(7): 97~109
- Hwang, Bog Hee ; Rhee, Young Sun 2013. "Influence of Hanbok Salesperson's Attributes on Relationship Quality with Customers and the Behavioral Intention" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 37(7): 907~921
- Park, Kwang Hee 2014. "The Effects of Job Related Variables on Job Satisfaction and Job Performance of Apparel Salespeople" Fashion & textile research journal = 한국의류산업학회지, 16(3): 378~385
- NDSL :
- 한국학술정보 : 저널
유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.
원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.
NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.
- 이 논문과 함께 출판된 논문 + 더보기