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International journal of costume v.4 no.2, 2004년, pp.10 - 17  

Clothing Consumption and Teen Identity

Johnson Kim K. P.    (Dept. of Design, Housing and Apparel, University of Minnesota  );
  • 초록

    This study aims to take s look at the role of brands in the life of consumers and particularly, in the life of adolescent consumers. What I have to command is representative of events in the lives of teenagers in the U.S. but it has application for college-aged individuals as well as young adults. I am particularly interested in understanding relationships between the concept of brand and the development and maintenance of self.


  • 주제어

    clothing consumption .   brand .   identity.  

  • 참고문헌 (11)

    1. Karush, S. (2004, March 10). Kmart hopes Martha still sells. Star Tribune, D 1. 
    2. Monsters among us. (1999). Retrieved August 28, 2003 from www.angelfire.corrrtxz/coroner/columbin.html 
    3. Quart, A (2003). Branded: The buying and selling of teenagers. New York: Basic Books 
    4. Underhill, R. (1999). Who's minding the brand? Retailing Issues Letter, 11(4), 1-4 
    5. Cho, H., Yoo, J, & Johnson, K. K. P. (2004). Acceptance of immoral shopping practices and counterfeits. Paper submitted to the Journal of Family and Consumer Sciences 
    6. McClelland, D. (1961). The achieving society. Princeton: Van Nostrand. 
    7. Berger, A (2004). Ads, fads and consumer culture. 2$2^{nd}$ Ed. New York: Rowman & Littlefield 
    8. Stone, G. (1962). Appearance and the self. In A. Rose(Ed), Human Behavior and Social Processes (pp.86-166). New York: Houghton Mifflin Company 
    9. Yurchisin, J, & Johnson, K. K. P. (2004). Compulsive buying behavior and its relationship to perceived social status associated with buying, materialism, self-esteem, and apparel- product involvement. Family and Consumer Sciences Research Journal, 32(3), 291-314 
    10. Hunter, G. (2001, March 7). Teasing and taunting led girl to end her life. The Detroit News. Retrieved August 28, 2003 from www.detnews.corn/2001/schools/0103/07/a01-196600.htm 
    11. O'Neal, G. (1997). Clothes to kill for: An analysis of primary and secondary claims-making in print media. Sociological Inquiry, 67(3), 336-349 

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