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International journal of costume v.4 no.2, 2004년, pp.56 - 65  

Influence of Hairstyle on Women's Professional Image

Lee Myoung-Hee    (Dept. of Clothing & Textiles, Research Institute of Living Culture, Sungshin Women's University  );
  • 초록

    The purpose of this study was to investigate the effect of hairstyle, hair length, and hair color on women's professional image. The quasi-experimental method by a $2{\times}3{\times}3\;(hairstyle\;{\times}\;hair length\;{\times}\;hair color)$ factorial design was used. Subjects were 343 women in Seoul, Korea. The bright brown hair was perceived to be less professional than the black and the dark brown. The straight hair was evaluated to be more professional than the wavy hair in the short and the medium length hair, whereas the wavy conveyed a higher professionalism than the straight style in long hair. The shorter the hair was, the more professional the image was. Among 18 stimuli, the short straight hair in black was evaluated to have the highest in professional image, and the long straight hair in bright brown was the lowest. Perceivers in their 40's and 50's evaluated the bright brown hair to be more professional than those in their 10's to 30's did. The present findings provide that hairstyle, hair length, and hair color are significant cues when perceiving women's professional image.


  • 주제어

    professional image .   hairstyle .   hair length .   hair color.  

  • 참고문헌 (13)

    1. Lee, Y, & Suh, M (1998). Effect of neckline-hairstyle combinations on the perception of face image and type. The Research Journal of the Costume Culture, 6(4), pp. 13-25 
    2. Yoon, S. (2001). The effect of make-up and hair style for impression formation. Mater's thesis, Daegu Catholic University 
    3. Yun, J. (2001). A study on the change of the image with hair color. Mater's thesis, Sejong University 
    4. Kim, B. (1999). Impression effect of female hairstyles. Master's thesis, Inha University 
    5. Do, J. (1991). A study on the face image and shape to hairstyle variation: Using by computer graphic simulation. Mater's thesis, Pusan National University 
    6. Lee, J. (2003, 9. 16). Womantimes. retrieved 2004, 12.10, from http://www.iwomantimes.com 
    7. Pancer, S. M., & Meindl, J. R. (1978). Length of hair and beardedness as determinants of personality Impressions. Perceptual and Motor Skills, 46. pp. 1328-1330 
    8. Thurston, J. L., Lennon, S. J., & Clayton, R. V. (1990). Influence of age, body type, fashion, and garment type on women's professional image. Home Economics Research Journal, 19(2), pp. 139-150 
    9. Paek, H. (2003, 9. 23). Womantimes. retrieved 2004, 12.10, from http://www.iwomantimes.com 
    10. Peterson, D., & Curran, J. P. (1976). Trait attraction as a function of hair length and correlates of subjects' preferences for hair style. Journal of Psychology, 93(2), pp. 331-339 
    11. Mahannah, L. (1968). Influence of clothing color on the perception of personality. Master's thesis, University of Nevada 
    12. Lee, D. (2004, 12. 7). Womantimes. retrieved 2004, 12.10, from http://www.iwomantimes.com 
    13. Kim, Y (1996). The relationships between fashion hair style preference and personality dimension. Mater's thesis, Konkuk University 

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