본문 바로가기
HOME> 논문 > 논문 검색상세

논문 상세정보

국내 골퍼들의 햇빛차단 행동 및 자외선차단 의복에 대한 태도 조사
A Study on Korean Golfers' Sun Protective Behavior and Their Intention to Buy UV-protective Clothing

성희원   (명지대학교 의상디자인학과UU0000539  ); 전양진   (명지대학교 의상디자인학과UU0000539  );
  • 초록

    The purpose of this study was to find factors affecting sun protective behavior and intention to buy UV-protective clothing among Korean golfers. Health belief (HB) model and diffusion theory(DT) were used for the study. Dependent variable of HB model was sun protective behaviors (SPBs) and dependent variable of DT model was intention to buy (ITB) UV-protective clothing. Independent variables for HB model were cancer perception, perceived benefits, behavioral/psychological barriers and cues to actions, while independent variables of DT model were relative advantage, compatibility, complexity, friability, and observability, besides demographic variables. Perceived benefits and cues to action variables in addition to gender and age were significant determinants of SPB for Korean golfers. Also, relative advantage and compatibility. behavioral barriers and cues to action were significant in affecting intention to buy UV-protective clothes. Both HB model and extended DT model were useful to predict sun protective behavior of Korean golfers.


  • 주제어

    햇빛차단행동 .   자외선차단의복 .   건강신념모델 .   혁신이론.  

  • 참고문헌 (17)

    1. 권영아, 강미정. (2001). 햇빛차단 행동에 영향을 미치는 요인. 대한가정학회지. 39(8), 81-92 
    2. 최인려. (2003). 자외선차단 직물에 관한 연구. 복식문화연구,11(6), 967-971 
    3. 최정화, 백윤정. (1996). 옥외 작업시 의복의 자외선 차단 효과. 한국생활환경학회지, 3(4), 63-71 
    4. Beckers, M. H., Mairnan, L. A., Kirscht, P., Haefner, D. P. & Drachman, R. H. (1977). The health belief model and prediction of dietary compliance: A field experiment. Journal of Health and Social Behavior; 18(4), 348-366 
    5. Davis, S., Capjack, L., Kerr, N. & Fedosejevs, R. (1997). Clothing as protection from ultraviolet radiation: Which fabric is most effective? International Journal of Dermatology, 36, 374-379 
    6. Glanz, K., Lew, R. A., Song, V. & Cook, V. A. (1999). Factors associated with skin cancer prevention practices in a multiethnic population. Health Education & Behavior, 26(3), 344-359 
    7. Gravel, T. (1997). Skin cancer. Australian and New Zealand. Journal of Public Health, 22(3), 116-117, & 301 
    8. 보건복지부, 한국중앙암등록본부. (2003) 한국 중앙 암등록 사업 연례보고서 (2002. 1-2002. 12) 
    9. Capjack, L., Kerr, N., Davis, D., Fedosejevs, R., Hatch, K. L. & Markee, N. L. (1994). Protection of humans from ultraviolet radiation through the use of textiles: A review. Family and Consumer Sciences Research Journal, 23(2), 198-218 
    10. Arthey, S. & Clarke, V. A. (1995). Sun tanning and sun protection: A review of the psychological literature. Social Science and Medicine, 40(2), 265-274 
    11. Stepanski, B. M. & Mayer, J. A. (1998). Solar protection behaviors among outdoor workers. Journal of Occupational and Environmental Medicine, 40(1), 43-48 
    12. Jackson, K. M. & Aiken, L. S. (2000). A psychological model of sun protection and sunbathing in young women. Health Psychology, 19(5), 469-478 
    13. Rogers, E. M. (1995). Diffusion of innovations (4th ed.). New York, NY: The Free Press 
    14. Littrell, M. A. & Miller, N. J. (2001). Marketing across cultures. Journal of Global Marketing, 15(1), 67-86 
    15. Newman, W. G., Woodruff, S. I., Agro, A. D. & Mayer, J. A. (1996). A survey of recreational sun exposure of residents of San Diego, California. American Journal of Preventive Medicine, 12(3), 186-194 
    16. Sung, H. (2003). Gollfers' UV Exposure, health beliefs and practices, and intention to adopt UV protective clothing. Unpublished doctoral dissertation, Michigan State University, East Lansing 
    17. 임종원, 김재일, 홍성태, 이유재. (2001). 소비자 행동론. 서울: 경문사, 95-96 
  • 이 논문을 인용한 문헌 (12)

    1. Sung, Hee-Won ; Jeon, Yang-Jin ; Park, Hye-Sun 2005. "A Study on UV Protective Clothing - An Emphasis on Outdoor Sports Consumers -" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 29(8): 1136~1145     
    2. Kim, Chan-Ju ; Ro, Mi-Kyung 2009. "The Development of Face Cover Designs to Activate Outdoor Life" 服飾 = Journal of the Korean Society of Costume, 59(1): 47~59     
    3. Jun, Dae-Geun ; Rhee, Eun-Young 2009. "The Effects of Fashion Innovativeness and Style-Innovation Attributes of Fashion Adoption" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(10): 1564~1574     
    4. Hong, Hee-Sook ; Koh, Ae-Ran 2009. "The Effects of Benefits Pursued to Clothing on the Purchase Intention of Apparel for Consumer's Well-being -Eco-friendly and Health-functional Apparels-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(11): 1839~1852     
    5. Yoo, Hwa-Sook ; Mun, Ji-Hyun ; Choi, La-Yun ; Jeon, Eun-Kyung ; Han, Eung-Yeong 2009. "University Students' Awareness and Attitudes on Functional Clothing Materials" 한국생활과학회지 = Korean journal of human ecology, 18(1): 145~155     
    6. Kweon, Soo-Ae ; Choi, Jong-Myoung ; Yoo, Joung-Ja ; Kim, Jung-Sug 2009. "UV-protective Clothing Awareness and Purchase Attitudes according to UV Protective Behavior" 한국생활과학회지 = Korean journal of human ecology, 18(4): 903~912     
    7. Ko, Eun-Ju ; Okazaki, Shintaro ; Lee, Chang-Han ; Yun, Hye-Lim 2009. "The Influences of Perceived Risk on Attributes of Smart Clothing -Comparison among Korea, Spain, and U.S.-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(6): 893~903     
    8. Lee, Mi-Ah ; Rhee, Eun-Young 2010. "Fashion Adoption Process Model" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 34(10): 1671~1686     
    9. Kang, Mi-Jeong ; Kwon, Young-Ah 2010. "Demand Performance and Preference of UV Protective Hat with Demographic Characteristics" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 12(3): 372~380     
    10. Oh, Ry-Gong ; Koo, Young-Seok 2010. "The Actual Conditions of Consumers' Usage of Functional Golfwear" 한국의류산업학회지 = Journal of the Korean Society for Clothing Industry, 12(2): 179~187     
    11. Park, Ji-Young ; Chung, Sung-Jee ; Jeon, Yang-Jin 2012. "A Study on Intention to Use and Word-of-mouth for Fashion Social Network Service" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 36(1): 36~45     
    12. Kang, Yeo Sun 2016. "Research on Uncomfortableness and Customer Needs of Life-type Protection Mask -Focused on UV Protection Mask and Dust Protection Mask-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 40(1): 114~130     

 저자의 다른 논문

  • 전양진 (24)

    1. 1998 "WTO 체제가 의류산업에 미치는 영향(제1보) -관세율변화가 최종 의류소비자에게 미치는 영향-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 22 (1): 108~115    
    2. 1999 "우리나라 인조섬유산업의 수출시장확대를 위한 전략연구" 韓國纖維工學會誌 = Textile science and engineering 36 (11): 863~872    
    3. 1999 "경제발전과 복식의 서구화와의 관계연구;한국여성복을 중심으로" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 23 (8): 1131~1138    
    4. 2001 "소비자제품의 광고에 반영된 문화특성에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 25 (3): 629~637    
    5. 2001 "한국여성의 가치관 변화에 관한 연구 -화장품과 의류상품 광고를 중심으로-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 25 (4): 773~782    
    6. 2002 "패션상품의 광고에 나타난 문화적 특성과 소구유형" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 26 (8): 1196~1204    
    7. 2005 "자외선 차단 의복에 대한 소비자 조사 -아웃도어 스포츠웨어를 중심으로-" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 29 (8): 1136~1145    
    8. 2005 "미국거주 한국여성의 외모스타일에 대한 문화적 담론 분석" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 29 (1): 114~123    
    9. 2006 "디지털세대 남성의 인터넷 쇼핑행동에 관한 연구" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 30 (11): 1618~1625    
    10. 2007 "인터넷 패션쇼핑몰 유형별 소비자 만족도와 재방문 의도 - 종합몰과 전문몰을 중심으로 -" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles 31 (2): 300~307    

 활용도 분석

  • 상세보기

    amChart 영역
  • 원문보기

    amChart 영역

원문보기

무료다운로드
  • NDSL :
유료다운로드

유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.

원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.

NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.

이 논문과 함께 출판된 논문 + 더보기