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경영정보학연구 = The journal of MIS research v.16 no.4, 2006년, pp.217 - 238  
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

기술수용모형과 사용자의 욕구유형을 활용한 가상 커뮤니티 추천 모형
Virtual Community Recommendation Model using Technology Acceptance Model and User's Needs Type

이형용   (한동대학교 경영경제학부UU0001484  ); 한인구   (KAIST 테크노경영대학원UU0001375  ); 안현철   (KAIST 테크노경영대학원UU0001375  );
  • 초록

    In this study, we propose a virtual community recommendation model based on user behavioral models. It is designed to recommend optimal virtual communities for an active user by applying case-based reasoning (CBR) using behavioral factors suggested in the technology acceptance model (TAM) and its extensions. Also, it is designed to filter its case-base by considering the user's needs type before applying CBR. To test the usefulness of our model, we conduct two-step validation - experimental validation for the collected data, and survey validation for investigating the actual satisfaction level. Experimental results show that our model presents effective recommendation results in an efficient way. In addition, they also show that the information on the user's needs type may generate opportunities for cross-selling other commercial items.


  • 주제어

    Recommendation Model .   Technology Acceptance Model .   Needs .   Case-based Reasoning.  

  • 참고문헌 (33)

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