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경영정보학연구 = The journal of MIS research v.16 no.2, 2006년, pp.159 - 181   피인용횟수: 7

모바일뱅킹에서의 사용자 수용요인: 확장된 TAM과 Trust를 이용한 실증연구
Factors Affecting User Acceptance in Mobile Banking: An Empirical Study Using Extended TAM and Trust

구자철   (경희대학교 경영대학UU0001575  ); 이상철   (그리스도대학교 경영정보학부UU0000288  ); 김남희   (경희대학교 경영대학UU0001575  ); 서영호   (경희대학교 경영대학UU0001575  );
  • 초록

    The purpose of this research is to identify the factors affecting user acceptance of mobile banking. To test the hypotheses, this research incorporates trust to extend the model. This study investigates the causal relationship among four factors; perceived ease of use, perceived usefulness, trust, and intention to use in mobile banking. This study also identifies the elements by which these factors are influenced. The result finds that facilitation condition and self-efficacy are significant elements affecting perceived ease of use. System quality, perceived ease of use and trust are significant elements affecting perceived usefulness, However, social influence is found to be not significant. System quality and perceived ease of use are significant elements affecting trust. Conclusively, perceived ease of use, perceived usefulness and trust are significant factors affecting the user acceptance in Mobile banking.


  • 주제어

    Mobile Banking .   TAM .   Trust .   User Acceptance.  

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