본문 바로가기
HOME> 논문 > 논문 검색상세

논문 상세정보

경영정보학연구 = The journal of MIS research v.17 no.1, 2007년, pp.59 - 76   피인용횟수: 1

유보가격 보고 메커니즘을 이용한 협상거래 지원시스템 효율 증대 방안 연구
The Study of Reserve Price Reporting Mechanisms: A New Mechanism for Negotiation Support Systems

샹웨이   (하얼삔 과학기술대학교 경영대학  ); 권성우   (고려대학교 경영대학UU0000159  ); 리이준   (하얼삔 과학기술대학교 경영대학  ); 유병준   (고려대학교 경영대학UU0000159  );
  • 초록

    Information and Communication Technologies (ICT) changed our everyday business drastically. Business routines have been transformed to online activities. New theories and models were developed for the brand new online environment. For online negotiations, however, the research on new mechanisms is not enough, especially for bilateral distributive negotiations. A reserve price reporting mechanism (RPR) together with its extended version (ERPR) is proposed in this paper. The key improvement of reserve price reporting mechanisms is to let the negotiators report their reserve price to a third-party system before they actually start the negotiation. A prototype of this RPR system is developed and a lab experiment is conducted to test the performance of the two mechanisms compared with traditional direct bargaining (TDB) mechanism. The results of the experiment support that the reserve price report mechanisms proposed are more efficient than the traditional one in several dimensions including social welfare.


  • 주제어

    Negotiation Support Systems .   Reserve Price .   Mechanism .   Experiment.  

  • 참고문헌 (32)

    1. 이건창, 조형래, 권순재, '기업간 전자상거래에 있어서 협상의사결정지원을 위한 정수행렬 연산 추론 메커니즘에 관한 연구, '경영정보학연구, 2001. 3월 pp. 1-24 
    2. 조남재, '컴퓨터 정보의 부하가 시장분류 의사결정에 미치는 영향 : 실험연구,'경영정보학연구, 1994. 12월, pp. 214-246 
    3. Aldag, R.J., and Power, D.J., 'An Empirical Assessment of Computer-assisted Decision Analysis,' Decision Science, Vol. 17, No. 4, 1986, pp. 572-588 
    4. Bolton et. al., A Theory of Equity, Reciprocity, and Competition, 2000 
    5. Cramton, P., 'Strategic Delay in Bargaining with Two-Sided Uncertainty,' Review of Economic Studies, Vol. 59, 1992, pp. 205-225 
    6. Elkind, E. and Lipmaa, H., 'Interleaving Cryptography and Mechanism Design the Case of Online Auctions,' Financial Cryptography, Lecture Note in Computer Science, Vol. 3110, 2004, pp. 117-131 
    7. Gregory E. Kersten, Sunil J. Noronha., 'WWW-based Negotiation Support : Design, Implementation, and Use,' Decision Support Systems, 1999, pp. 135-154 
    8. Grossman, S.J., and Perry, M., 'Sequential Bargaining under Asymmetric Information,' Journal of Economic Theory, Vol. 39, No. 1, 1986, pp. 120-154 
    9. McDonald CG, Slawson CV., 'Reputation in an Internet auction market,' Economic Inquire, OCT 2002, 40 (4), pp. 633-650 
    10. Bui, T., and Shakun, M.F., 'Negotiation processes, Evolutionary system design and Negotiator,' Group Decision and Negotiation, Dec 1899 
    11. Wang, W., Hidvegi, Z., and Whinston, A.B., 'Shill bidding in multi-round online auctions,' Proceedings of the 35th Annual Hawaii International Conference on System Sciences, Hawaii, Jan 2002 
    12. Ding Wei, Electronic Business-Oriented Negotiation Support System, PhD dissertation, Harbin Institute of Technology, pp. 1-13. (Harbin, May. 2001) 
    13. John Von Neumann and Oskar Morgenstern, Theory of Games and Economic Behavior, Princeton, Princeton University Press, 1953 
    14. Zhang, W., Liu, L., and Zhu, Y., 'A computational trust model for C2C auctions,' Proceedings of International Conference on Services Systems and Services Management, 2005 
    15. Omote K, and Miyaji A., 'A Practical English Auction with One-time Registration,' Lecture Note in Computer Science, Vol. 2119, 2001, pp. 221-234 
    16. Neale M.A., and Northcraft G.B., 'Behavioral Negotiation Theory- A Framework or Conceptualizing Dyadic,' Bargaining Research in Organization, 1991, 13, pp. 147-190 
    17. Rubinstein, A., Sequential Bargaining with Time Discounts, 1982 
    18. Bui TX, Shakun MF., 'Negotiation Processes, Evolutionary System; Design, and,' Negotiator Group Decision and Negotiation, Vol. 5, No. 4-6, SEP-DEC 1996, pp. 339-353 
    19. Barua, A., Kriebel, C.H. and Mukhopadhyay, T., 'MIS and Information Economics: Augmenting Rich Descriptions with Analytical Rigor in Information Systems Design,' Proceedings of the International Conference on Information Systems, Boston, 1989, pp. 327-339 
    20. Mareike Schoop, Aida Jertila and Thomas List., 'Negoisst: A Negotiation Support System for Electronic Business-to-business Negotiations in E-commerce,' Data & Knowledge Engineering, 2003 
    21. Bapna, R., 'When Snipers Become Predators: Can Mechanism Design Save Online Auctions?,' Communications of the ACM, Vol. 46, No. 12, DEC 2003, pp. 152-158 
    22. Lewicki Roy, Saunders David, Minton John, Essentials of Negotiation, Irwin McGraw-Hill, Boston MA, 1997 
    23. Michael Strobel, Christof Weinhardt, 'The Montreal Taxonomy for Electronic Negotiations,' Group Decision and Negotiation, Vol. 12, Sep 2003, pp. 143-164 
    24. 전기정, '우리나라 Group Support System 개발을 위한 집단 의사 결정 특성 분석 : 사무실 근로자들을 대상으로 한 실험 연구,'경영정보학연구, 1999. 3월, pp. 143-163 
    25. J. Nash, 'Non-cooperative games,' Annals of Mathematics, Vol. 54, 1951, pp. 286-295 
    26. Bhargava, H.K., and Sundaresan, S., 'Contingency Pricing for Information Goods and Services under Industrywide Performance Standard,' Journal of Management Information Systems, Vol. 20, No. 2, 2003, pp. 113-136 
    27. Fiol, C. M. and O'Connor, E. J., 'Identification in Face-to-Face, Hybrid, and Pure Virtual Teams: Untangling the Contradictions,' Organization Science, Vol. 16, No. 1, pp. 19-32 
    28. Dai, Q., and Kauffman, R.J., 'Business Models for Internet-based E-procurement Systems and B2B Electronic Markets : An Exploratory Assessment,' Proceedings of the 34th Hawaii International Conference on System Sciences, Sep 2001 
    29. 이건창, 김진성, '부서간 갈등을 해결하기 위한 웹 기반 협상지원시스템에 관한 연구, '경영정보학연구, 2000. 12월, pp. 153-180 
    30. Cramton, P., 'Finite Dynamic Bargaining with Transaction Costs,' Management Science, Vol. 37, 1991, pp. 1221-1233 
    31. H. Raiffa., The Art and Science of Negotiation, Harvard University Press, Cambridge. Jun. 1982 
    32. Bui, T., 'Building DSS for Negotiators : A Three-step Design Process,' Proceedings of the 25th Hawaii International Conference on System Sciences, Hawaii, Jan. 1992 
  • 이 논문을 인용한 문헌 (1)

    1. Chung, Ihn-Hee 2009. "A Study on the Premium Price Perception for High Functional Sports/Leisure Wear related to Sports/Leisure Activity, Well-being Health Consciousness, and Demographic Variables" 한국의류학회지 = Journal of the Korean Society of Clothing and Textiles, 33(9): 1506~1518     

 활용도 분석

  • 상세보기

    amChart 영역
  • 원문보기

    amChart 영역

원문보기

무료다운로드
  • NDSL :
유료다운로드

유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.

원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.

NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.

이 논문과 함께 출판된 논문 + 더보기