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International journal of human ecology v.10 no.1, 2009년, pp.13 - 22  
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

Perceived Pressures and Organizational Readiness on the Continuous Internet Adaptation Intention in Fashion Companies

Lee, Eun-Jin    (Department of Clothing & Textiles, Chung-Ang University   ); Hong, Byung-Sook    (Department of Clothing & Textiles, Chung-Ang University  );
  • 초록

    This study analyzes how the perceived pressures and organizational readiness of fashion companies (that utilize the internet as a marketing or commercial transaction tool) influence the continuous internet adaptation intention. It ascertains the differences between the companies that have introduced the internet commercial transaction and companies that have not. The survey was conducted among the employees of fashion companies from January $15^{th}$ to February $20^{th}$ in 2009. A total of 314 respondents were submitted for analysis using diverse methods that include frequency analysis, factor analysis, reliability analysis, t-test, and multiple regression analysis. The results show that the perceived internal and external pressures, the support of the chief executive officer and capacity of the organization influence the continuous internet adaptation intention of fashion companies. There are differences in the perceived internal and external pressures, support of the chief executive officer, capacity of the organization, and continuous internet adaptation intention between companies that introduced a internet commercial transaction system and those that have not.


  • 주제어

    fashion companies .   perceived pressures .   organizational readiness .   internet adaptation intention.  

  • 참고문헌 (23)

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