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International journal of human ecology v.10 no.1, 2009년, pp.23 - 33   피인용횟수: 2
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Consumer Acceptance Model of Smart Clothing according to Innovation

Chae, Jin-Mie    (Department of Home Economics Education, Chung-Ang University  );
  • 초록

    This study identified the appropriateness of acceptance models of smart clothing and differences in the hypothesis of the path to clothing acceptance by classifying consumers depending on the level of technology innovation and fashion innovation through the extended TAM (Technology Acceptance Model) presented by Chae (2009). 815 copies of data were collected from adults over twenty living in major South Korean cities and analyzed them using a SPSS 15.0 and AMOS 5.0 package. Based on the average value of technology innovation and fashion innovation, the respondents were classified into: Group 1 with high technology innovation and fashion innovation, Group 2 with high technology innovation but low fashion innovation, Group 3 with low technology innovation but high fashion innovation, and Group 4 with low technology innovation and fashion innovation. The appropriateness of models for the four classified groups was verified. The analysis proved that an extended TAM for each classified group explains the acceptance process of smart clothing; especially the appropriateness of model of Group 1 and Group 4 was comparatively higher than other groups. Perceived usefulness was revealed as the key variable that affects consumer attitudes to accept smart clothing. Perceived ease of use has indirect positive effects on consumer attitudes passing through perceived usefulness and clothing involvement partly exerted impacts on consumer attitudes and the intention of acceptance. The mediating role of attitudes to explain the intention of the acceptance of smart clothing is high and suggests that it is necessary to take a positive role to help the consumer perceive the functional and useful aspects of the clothing.


  • 주제어

    smart clothing .   extended TAM (Technology Acceptance Model) .   technology innovation .   fashion innovation.  

  • 참고문헌 (33)

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  • 이 논문을 인용한 문헌 (2)

    1. 2014. "" 패션비즈니스 = Fashion business, 18(6): 157~173     
    2. Lee, Seung Sin 2015. "Effect of Consumer Innovativeness on the Satisfaction with Social Commerce Use" Family and environment research : fer, 53(3): 293~307     

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