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International journal of human ecology v.10 no.1, 2009년, pp.75 - 86  
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

The Effects of Personal Materialism and Price-perception on Store Patronage of Apparel Shopping

Nam, Mi-Woo    (Department of Fashion Design, Seokyeong University  );
  • 초록

    The direct impacts of individual materialism on price perceptions and price perceptions on patronage behavior have been limited in previous research. This study examined the impact of materialism on consumer perceptions of clothing price and the influence that price perceptions have on store patronage by consumers. Using factor analysis and stepwise regression analysis, results indicated that materialistic values revealed four factors (pursuit of happiness, acquisition centrality, success, and practical-consuming). Materialistic four values influence consumer attitudes toward the positive and negative roles of price. In turn, patronage is predicted by positive and negative price-perception. Implications and future research directions are also discussed.


  • 주제어

    materialism .   price-perception .   patronage behavior.  

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