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韓國食生活文化學會誌 = Journal of the Korean Society of Food Culture v.27 no.2, 2012년, pp.95 - 104   피인용횟수: 1
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

커피전문점의 디저트 메뉴품질이 점포선택과 재방문에 미치는 영향
Effect of Coffee Shop's Desert Menu Quality on Shop Choice and Revisit Frequency

김지응    (전주대학교 문화관광대학 외식산업학과  );
  • 초록

    The purpose of this study was to develop definite and practical marketing strategies for coffee shop managers or preliminary founders through empirical analysis of the effects of desert menu quality characteristics a mainstay of coffee shop-on store choice and revisit frequency. The results of this study are summarized as follows. The results showed that the menu quality characteristics taste, price, hygienic conditions, and health had significant effects on store choice and repurchase frequency through customer satisfaction, whereas originality was rejected due to the lack of menu originality. Both shop choice and repurchase frequency through customer satisfaction were also significant. This suggests that there is a need for the development of a diverse desert menu to increase competitiveness, creation of new customers, and regular customer management.


  • 주제어

    coffee shop .   menu quality .   customer satisfaction .   shop choice .   repurchase.  

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  • 이 논문을 인용한 문헌 (1)

    1. Kim, Ae-Young ; Lee, Su Jeong ; Ko, Seong Hee 2013. "A Study on the Importance and Satisfaction of Consumers in Selecting a Side Dish at a Coffee Shop" 한국식품조리과학회지 = Korean Journal of Food & Cookery Science, 29(2): 169~175     

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