본문 바로가기
HOME> 논문 > 논문 검색상세

논문 상세정보

Journal of communications and networks   v.18 no.6, 2016년, pp.962 - 974   SCIE
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

Neutrality between a Vertically Integrated Cable Provider and an Over-the-Top Video Provider

Dai, Wei   (Department of Computer Science, University of California  ); Baek, Ji Won   (Department of Economics, Chungnam National University  ); Jordan, Scott   (Department of Computer Science, University of California  );
  • 초록

    We are concerned with whether a vertically integrated broadband and content provider can unreasonably advantage itself over competing content providers, either by selling quality-of-service (QoS) to content providers at unreasonably high prices, or by refusing to provide access to QoS to competing content. We address this question by modeling the competition between one such vertically integrated provider and one over-the-top (OTT) content provider. The broadband provider decides whether to deploy QoS, and if so it also determines the QoS price if sold to either the OTT content provider or directly to users. We analytically determine when the broadband provider will sell QoS and when the OTT content provider or users will purchase QoS. We characterize the optimal QoS and video service prices. The Internet service provider (ISP)'s market share increases with the difference in the value of the two video services and decreases with the difference in the corresponding costs. Numerical results illustrate the effect of QoS price on content price, the variation of prices and profit with QoS price, and the variation of prices and market shares with the benefit of QoS. The ISP may sell QoS to users at a lower price than when QoS is sold to the OTT provider.


  • 주제어

    Net neutrality  . pricing  . quality-of-service (QoS)  .

  • 참고문헌 (17)

    1. D. Wu, Y. Hou, W. Zhu, Y. Zhang, and J. Peha, "Streaming video over the internet: Approaches and directions," IEEE Trans. Circuits Syst. Video Technol., vol. 11, no. 3, pp. 282-300, Mar. 2001. 
    2. A. Meddeb, "Internet QoS: Pieces of the puzzle," IEEE Commun. Mag., vol. 48, no. 1, pp. 86-94, Jan. 2010. 
    3. V. Kocsis and P. Bijl, "Network neutrality and the nature of competition between network operators," International Economics and Economic Policy, vol. 4, no. 2, pp. 159-184, Aug. 2007. 
    4. D. Weisman and R. Kulick. (2010, Sept.). Price discrimination, two-sided markets, and net neutrality regulation. Tul. J. Tech. & Intell. Prop. [Online]. vol. 13, Available: http://ssrn.com/abstract=1582972 
    5. S. Baldry, M. Steingrover, andM. Hessler, "The rise of OTT players: What is the appropriate regulatory response?," in Proc. ITS Europe, June 2014. 
    6. P. Nooren, A. Leurdijk, and N. Eijk, "Net neutrality and the value chain for video," Info, vol. 14, no. 6, pp. 45-58, 2012. 
    7. S. Jordan, "Implications of Internet architecture on net neutrality," ACM Trans. Internet Technol., vol. 9, no. 2, May 2009. 
    8. D. Grunwald, "The Internet ecosystem: The potential for discrimination," Federal Commun. Law J., vol. 63, no. 2, pp. 411-443, 2011. 
    9. D.Waterman and S. Choi, "Non-discrimination rules for ISPs and vertical integration: Lessons from cable television," Telecommun. Policy, vol. 35, no. 11, pp. 970-983, Dec. 2011. 
    10. H. Hotelling, "Stability in competition," The Economic J., vol. 39, no. 153, pp. 41-57, 1929. 
    11. S. Kim, "Economic Approach for Network Management," Game Theory Appl. Netw. Design, IGI Global, May 2014. 
    12. W. Dai and S. Jordan, "ISP Service Tier Design," IEEE/ACMTrans. Netw., vol. 24, no. 3, pp. 1434-1447, June 2016. 
    13. L. Ratliff, S. Burden, and S. Sastry, "Characterization and computation of local Nash equilibria in continuous games," in Proc. 51st Annual Allerton Conference on Communication, Control, and Computing, Oct. 2013. 
    14. FCC. (2015, Apr.). FCC 16th Video Competition Report. [Online]. Available: https://apps.fcc.gov/edocs_public/attachmatch/FCC-15-41A1.doc 
    15. Ycharts. (2015). Directv Profit Margin. [Online]. Available: http://ycharts.com/companies/DTV/profit_margin 
    16. Netflix Profit Margin, Available: http://ycharts.com/companies/NFLX/profit_margin, accessed 2015 
    17. T. Stenovec. (2014, Apr.). Yes, Netflix And Hulu Are Starting To Kill Cable. The Huffington Post. [Online]. Available: http://www.huffingtonpost.com/2014/04/17/netflix-cable_n_5168725.html 

 활용도 분석

  • 상세보기

    amChart 영역
  • 원문보기

    amChart 영역

원문보기

무료다운로드
유료다운로드

유료 다운로드의 경우 해당 사이트의 정책에 따라 신규 회원가입, 로그인, 유료 구매 등이 필요할 수 있습니다. 해당 사이트에서 발생하는 귀하의 모든 정보활동은 NDSL의 서비스 정책과 무관합니다.

NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.

이 논문과 함께 출판된 논문 + 더보기