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韓國컴퓨터情報學會論文誌 = Journal of the Korea Society of Computer and Information v.23 no.6, 2018년, pp.59 - 66   KCI
본 등재정보는 저널의 등재정보를 참고하여 보여주는 베타서비스로 정확한 논문의 등재여부는 등재기관에 확인하시기 바랍니다.

What is the Switching Intention from Existing Payment to Mobile Payment Service?

Lee, Sae-Bom   (Big Data Research Center, Kyung Hee University  ); Lee, Joon-Young   (Norookiban Systems Co., Ltd  ); Moon, Jae-Young   (Div. of Business Administration, Dongseo University  );
  • 초록

    Recently, the use of mobile payment, called "Pay" payment, is increasing such as 'KakaoPay' and 'SamsungPay'. In Korea, various mobile payment services are running and emerging. The purpose of this study is to examine the intention to switch from using existing credit cards or check card to mobile payment service based on the two-factor theory. We empirically examined the effect of the two factors, the factors that enable switching and the factors that inhibit switching. Therefore, the study use switching cost and switching benefit as parameters to confirm the effect on the switching intention. In addition, this study intends to analyze the differences between two subgroups by the degree of personal innovativeness. We survey smartphone users and credit card or check card users, and analyzed the Smart PLS 3.0 using structural equation model to verify the significance of the research hypothesis.


  • 주제어

    Mobile Payment Service .   Switching Intention .   Two-Factor Theory .   Switching Cost .   Switching Benefit .   Personal Innovativeness.  

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