潛在 배낭여행 市場의 心理分析的 市場細分化 硏究
Psychographic Segmentation of Potential Overseas Backpackers Market
The potential market of backpackers overseas was classified based on a psychographic trait of the market by this study. The psychographic segmentation was executed using the novelty construct of tourist as a segmenting criterion. Data were collected from two different convenient sample groups. Using cluster analysis(SAS), author identified three clusters which were named as the active novelty-seeker, the passive novelty-seeker, and the mere change-seeker segments according to their mean score to the four different dimensions of the novelty construct. The three clusters were found exclusively identical, showing statistically significant difference in terms of gender, willingness for backpack-travel overseas, and the degree of novelty-seeking as expressed in the four dimension of the novelty construct.
- 원문이 없습니다.
- 한국학술정보 : 저널
원문복사신청을 하시면, 일부 해외 인쇄학술지의 경우 외국학술지지원센터(FRIC)에서
무료 원문복사 서비스를 제공합니다.
NDSL에서는 해당 원문을 복사서비스하고 있습니다. 위의 원문복사신청 또는 장바구니 담기를 통하여 원문복사서비스 이용이 가능합니다.
- 이 논문과 함께 출판된 논문 + 더보기