韓國 호텔企業의 效率的인 新聞廣告活動에 관한 硏究
Newspaper Advertisement for Korean Hotel Companies
To create consumers in management of a hotel company. it is needed to reach for what is always fresh and corresponding to the trends of the times as well as what produce an atmosphere of popularity toward hotel products. rather than making unilateral and plain advertisement which is pursuasive. Therefore. according to the changing times, the efficient newspaper advertising of a hotel company, first. should function the prompt and deep market analysis from the managerial strategic point of view so that the ads would serve hotel-related information that customers need and cope quickly and properly with any market change. Second. the ads should grasp the point of the hotels various facilities and products and should be strategic in market segmentation based on it. It means that a hotel is simply not a resort(but a place to enjoy fully). Third, the ads should connect the hotel"s own facilities. products. services. image, and employees" attitude to customers so that there would be firm public trust in the hotel.
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