地域 이벤트의 觀光資源化 開發 戰略 - '97 고양 세계 꽃 박람회를 中心으로
A Strategy for Developing Tourism Resources of Local Event : Focused on the World Flower Exhibition Koyang "97
This paper is aimed at providing the practically useful and analytical data to the concerned to be helpful to attain higher economic development to the great extent attracting the great number of tourists to the event hereafter. It is also considered meaningful for the great floral event to be studied in the form of research. On the other hand. it leaves something to be desired in applying many varieties of a variable to set up a reliable variable due to the lack of confirmed data as well as lack of cultivating the closely connected resources to bring forth the local economic development. However. this paper has suggested four improvements hereinafter: First. it is necessary to plan practical method to increase the international export. Second. it is necessary to plan positive strategy to attract the tourists. Third. it is necessary to plan systematic public promotions to attract foreign tourists. Fourth. it is necessary to develop surrounding tourism resources to have the tourists stay for a long time.
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